Hyundai Motor Company reaffirmed its position at the forefront of global design innovation with a notable achievement: securing the esteemed 2024 Red Dot Award for the SANTA FE in the Product Design: Cars and Motorcycles category.
This victory underscores Hyundai Motor’s commitment to customer-centric design, tailored to modern lifestyles. The fifth-generation SANTA FE midsize SUV, guided by the ‘Open for More’ design ethos, introduces a groundbreaking concept that seamlessly integrates outdoor activities into its design. Its extended wheelbase and enlarged tailgate opening create a spacious, terrace-like environment at the rear, setting a new standard in outdoor versatility. Additionally, the elongated wheelbase enhances third-row seating, ensuring a comfortable journey for all occupants.
The new SANTA FE boasts a distinctive aesthetic characterized by its boxy shape and striking silhouette, derived from its elongated wheelbase and expansive tailgate area. The vehicle’s front exudes sophistication with its elevated hood, H-shaped headlamps, and pronounced fenders, while the H-shaped design elements pay homage to Hyundai’s emblem. The extended wheelbase enables a commanding roofline, robust volume around the fenders, crisply defined wheel arches, reduced front overhang, and impressive 21-inch wheels. The rear design achieves harmony and simplicity through its H-shaped taillights.
Inside, the SANTA FE offers generous living space and a seamless transition to the outdoors when the tailgate is open. The foldable second- and third-row seats maximize interior versatility, setting a new benchmark in spaciousness. The interior design features a harmonious blend of horizontal and vertical lines, accentuated by an H-motif design. Cutting-edge technologies, including the Panoramic Curved Display and dual wireless charging, enhance the driving experience, while sustainable materials such as recycled plastic and eco-friendly leatherette underscore Hyundai’s commitment to environmental responsibility. Inspired by natural light, the interior and exterior colors infuse vitality and inspiration into everyday adventures.
In addition to the Red Dot Award for the SANTA FE, Hyundai Motor clinched another victory in the Product Design: Outdoor and Camping Equipment category with its innovative Multi-Lantern. This versatile product seamlessly transitions between a portable flashlight for outdoor activities and a warm color mood light when paired with a translucent light diffuser.
The Multi-Lantern embodies Hyundai Motor’s dedication to creating enduring products that resonate with users over time. Drawing inspiration from the traditional Korean ‘Horongbul’ light, it combines familiar materials with a modern aesthetic, symbolizing stability and warmth. User convenience is paramount, with an intuitive interface and practical features such as USB C-type charging and wireless charging. Certified as dustproof and waterproof with an IP65 rating, the Multi-Lantern ensures durability and reliability in diverse environments and weather conditions.
The Red Dot Award, hosted by Design Zentrum Nordrhein Westfalen in Germany, stands as a testament to excellence in design innovation. Recognizing outstanding achievements across various disciplines, including Product Design, Brand & Communication Design, and Design Concept, the award celebrates innovation and creativity on a global scale. For more information about the Red Dot Award, please visit https://www.red-dot.org/.
