Collaborative robots, or cobots, are rapidly transforming industrial automation and emerging as the fastest-growing segment within the sector. With a global market forecasted to achieve over 20% annual growth through 2028, cobots are becoming integral to modern manufacturing processes. Universal Robots (UR), the pioneer and global leader in collaborative robotics, continues to lead this evolution by empowering businesses to achieve unprecedented productivity, efficiency, and innovation, including leveraging advancements in artificial intelligence (AI).
To highlight this transformation and connect professionals at the forefront of robotics, Universal Robots has announced the nation’s largest collaborative robot conference and tradeshow: Collaborate North America 2025. This major event will take place on January 28, 2025, in Novi, Michigan. Designed as a one-day, in-person experience, Collaborate North America 2025 is free to attend and is expected to bring together more than 500 manufacturing professionals, automation specialists, educators, and industry thought leaders from across North America. The event will feature dynamic opportunities for hands-on learning, knowledge sharing, and professional networking.
Empowering Automation Across Industries
Whether you’re exploring cobots for the first time or looking to expand your automation capabilities, this event will provide the inspiration, tools, and connections needed to succeed, said Jonathan Sbert, Vice President of Sales, Americas, Universal Robots. The conference is designed to offer both newcomers and experienced users a comprehensive platform to explore cutting-edge collaborative robotics solutions that address real-world manufacturing challenges.
Event Highlights
Collaborate North America 2025 will provide attendees with unparalleled opportunities to gain hands-on experience, hear from top experts, and connect with industry leaders. Key highlights of the event include:
1. Hands-On Demonstrations The tradeshow floor will feature over 30 innovative cobot-powered solutions across a variety of applications, such as:
- Welding
- Quality inspection
- Material handling
- Machine tending
- Assembly
- Painting
- Palletizing
These live, hands-on demonstrations will be presented by Universal Robots and its extensive UR+ ecosystem partners. Attendees will have the chance to interact with solutions from prominent industry players, including A.I Automation, Schmalz, Magswitch, PIAB, Zimmer, Schunk, Flexline Automation, Acumino AI, and SICK. These demos will offer practical insights into how cobots can streamline workflows and improve efficiency for businesses of all sizes.
2. Keynote Presentations The event will feature engaging keynote addresses from top leaders in robotics, manufacturing, and automation. The opening keynote will be delivered by Stacey Moser, Chief Commercial Officer of Universal Robots, who will share insights on the state of collaborative robotics and future innovations driving the industry.
Additional keynote speakers include renowned experts such as:
- Ben Armstrong (Executive Director and Research Scientist, MIT)
Ben Armstrong specializes in innovation and operational performance in manufacturing. His work focuses on how companies adopt advanced technologies, including robotics and AI, to achieve sustainable growth. At MIT, Armstrong’s research explores the intersection of robotics, workforce development, and operational efficiency, providing valuable perspectives on the future of manufacturing. - Jake Hall (The Manufacturing Millennial)
A widely recognized thought leader and advocate for modernizing the manufacturing industry, Jake Hall bridges the gap between traditional practices and emerging technologies. Known for his dynamic social media presence and ability to simplify complex concepts, Hall inspires organizations to embrace automation and innovation to remain competitive in the evolving industrial landscape. - Alex Shikany (Vice President, Membership & Market Intelligence, A3)
Alex Shikany offers data-driven insights and analysis to help businesses adopt robotics and AI technologies effectively. His expertise includes identifying market trends, analyzing growth opportunities, and providing actionable strategies to integrate automation into existing manufacturing operations.
Surprise guest speakers from leading automotive and AI chipmaking technology companies are also scheduled to share exclusive insights into industry trends and emerging applications, promising valuable takeaways for all attendees.
3. Networking Opportunities Collaborate North America 2025 provides a unique platform for networking with peers, decision-makers, and industry influencers. Attendees will have the opportunity to engage in meaningful discussions, exchange ideas, and build connections with professionals who are shaping the future of manufacturing and automation. Whether seeking solutions to current challenges or exploring collaborative partnerships, the event is designed to foster collaboration and innovation.
A Must-Attend Event for the Automation Community
With the rapid rise of collaborative robotics and their increasing role in driving manufacturing success, Collaborate North America 2025 promises to be a pivotal event for professionals in the automation space. Attendees can expect to leave the event equipped with actionable insights, proven solutions, and a network of industry leaders dedicated to advancing manufacturing through automation.
Registration Information Registration for Collaborate North America 2025 is now open, and attendees can sign up for a complimentary pass. For more details and to secure your spot at the nation’s largest cobot conference and tradeshow, visit the official event website.
