Ferrari Anticipates an Unforgettable Weekend in Miami As Ferrari gears up for an exhilarating weekend in Miami, it’s set to host a series of events honoring the brand’s rich heritage and relentless pursuit of innovation, especially as it celebrates its seventieth year on the North American market. Among the highlights, the Scuderia will take center stage during the Floridian extravaganza, showcasing cars adorned with a special livery paying homage to two iconic colors from its past: Azzurro La Plata and Azzurro Dino. These hues, integral to Maranello’s history, are making a striking comeback after nearly fifty years.
The Miami weekend will also mark the much-anticipated debut of HP as the team’s new title partner, adding an extra layer of excitement to the festivities.
Unique Livery: The most notable change comes with HP’s recent announcement as the team’s title partner, marking the beginning of a new era as the team competes under the name Scuderia Ferrari HP. This partnership extends beyond Formula 1, encompassing various racing endeavors, including Maya Weug’s participation in the F1 Academy, a series spotlighting the fastest women drivers globally. The collaboration with HP further extends to support for Maranello’s young driver program and its Esports team. The dominant color of HP’s logo seamlessly aligns with Ferrari’s chosen theme for the Miami week, with Azzurro La Plata and Azzurro Dino taking center stage on the SF-24s. These vibrant hues will grace various elements of the cars, paying homage to Ferrari’s illustrious racing history.
Team Kit: On Grand Prix Sunday, Charles, Carlos, and most team members will sport a special team kit predominantly in Azzurro La Plata, accented with Azzurro Dino. This light blue, reminiscent of Argentina’s racing heritage, holds significance akin to Alberto Ascari’s iconic era. Azzurro Dino, a brighter blue favored by drivers like Arturo Merzario and Clay Regazzoni, will also make a striking appearance, particularly among pit stop mechanics.
Other Ferraris: Beyond the racetrack, Charles and Carlos will cruise around in customized Ferrari 296 GTS Assetto Fiorano sports cars, tailored for the occasion. These unique liveries, crafted by the Maranello Style Centre, echo the theme of rediscovered blue hues. Additionally, a range of limited edition items inspired by these colors will be available from various partners and licensees.
Looking Ahead: The upcoming Miami Grand Prix promises to be a landmark event for the team, commemorating its heritage through a distinctive livery and welcoming the exciting partnership with HP. With shared values of excellence and innovation, the collaboration between Scuderia Ferrari and HP holds immense promise for both entities, setting the stage for a thrilling journey ahead.
