Generational Equity, a prominent advisor in mergers and acquisitions for privately held enterprises, is delighted to announce the successful sale of North American Sales Company, Inc. (NASCO) to industry veteran Sean Kelly. The company will now operate under the name North American Sales Company TX LLC, with its headquarters situated in Austin, Texas. The transaction was finalized on January 23, 2024.
NASCO, currently based in Pacific Palisades, California, specializes in providing essential components to OEMs, end-users, and distributors. Setting itself apart with a solution-oriented approach, NASCO offers an extensive range of products suitable for critical environments, including cable glands and accessories, cable cleats, custom cables, hazardous enclosures, and other complementary items.
As an authorized dealer for reputable manufacturers such as Peppers Cable Glands Limited, Ellis Patents, Dresser NGS, Gleason Reel, and AmerCable/Nexans Cable, NASCO also maintains exclusive agreements with key suppliers like Peppers Cable Glands and Ellis Patents, serving as their dedicated sales arm in North America and the U.S. respectively.
This strategic relocation to Texas signifies a significant milestone for NASCO, aligning with its objective to enhance client and supplier service from a centralized location in the United States. The move aims to improve operational efficiencies, customer service standards, and access to pivotal markets.
Sean Kelly, now President of NASCO TX, brings a wealth of experience and a proven track record from his leadership role at American Cable Assemblies, Inc. in Palmer, Massachusetts. Renowned for its expertise in custom-manufactured fiber optic assemblies, custom copper assemblies/wire harnesses, and UL/CSA certified injection-molded power cords, American Cable Assemblies has made significant contributions to the industry.
Under Mr. Kelly’s stewardship, NASCO TX is poised to enhance revenue substantially across its existing product lines, including Peppers Cable Glands, Ellis Cable Cleats, custom cables, enclosures, accessories, and related products. This acquisition is expected to strengthen NASCO’s business relationships, fostering opportunities for mutual growth and collaboration.
NASCO TX proudly retains its skilled team of employees, whose average tenure of 18 years underscores a deep commitment and extensive industry experience. This continuity ensures that clients can continue to rely on the high-quality service and expertise they have come to expect.
Outgoing President Donald Goldberg, along with Sean Kelly, express sincere gratitude to valued clients and partners for their enduring trust and support. Both leaders are excited about this new chapter and are fully committed to ensuring a seamless transition for all stakeholders.
The transaction was facilitated by Generational Equity Executive Managing Director of M&A – Western Region, Stephen Crisham, along with Generational Group Authorized Affiliates Kris Nielsen and Ron Rosenow, with support from Vice President of M&A, Tony Brock. Senior Managing Director Ashok Tandon initially established the relationship with NASCO.
