Zebra Technologies Showcases Cutting-Edge Intelligent Automation Solutions at ProMat 2025
Zebra Technologies Corporation, a global leader in digitizing and automating frontline workflows, has announced an array of groundbreaking solutions aimed at enhancing automation, visibility, and efficiency across the manufacturing, warehousing, and supply chain sectors. These cutting-edge technologies are on display at Booth #S637 at ProMat 2025, taking place from March 17 to March 20 at Chicago’s McCormick Place.
As automation becomes increasingly vital for businesses striving to meet evolving customer demands and overcome labor challenges, Zebra Technologies continues to push the boundaries of intelligent automation. The company’s latest portfolio additions underscore its commitment to providing businesses with scalable, high-performance solutions that integrate AI, machine vision, robotics, RFID, and mobile computing technologies.
Introducing the Aurora Velocity™ Scan Tunnel: Revolutionizing Warehouse Automation
A key highlight of Zebra’s exhibit at ProMat 2025 is the Aurora Velocity™ scan tunnel, a next-generation solution designed to streamline package sorting and routing processes in warehouse environments. Now available in North America, Velocity enhances automated warehouse operations by ensuring efficient, error-free package handling, minimizing bottlenecks, and increasing throughput.
With centralized processing that delivers superior barcode-reading performance at high speeds, Velocity enables seamless integration of multiple machine vision capabilities within a single scan tunnel. This modular and scalable architecture makes it a cost-effective solution for businesses seeking to enhance operational efficiency without excessive infrastructure investments.
Some of the standout capabilities of the Aurora Velocity™ scan tunnel include:
- High-speed barcode reading for swift and accurate package identification.
- AI-powered HAZMAT and Dangerous Goods label detection for compliance and safety.
- Optical Character Recognition (OCR) to process text-based package information.
- Package damage inspection to identify and address issues in real-time.
- Additional functionalities such as RFID integration, weighing, and print-and-apply solutions to further enhance warehouse automation.
Industry Trends: The Push for Modernization in Warehousing
According to the latest Zebra Warehousing Vision Study, customer demands are evolving at an unprecedented pace, leaving 70% of warehouse decision-makers under intense pressure to modernize their operations. The study reveals that 63% of decision-makers are planning to accelerate modernization efforts within the next five years, particularly in labor optimization and AI-driven automation. This shift highlights the growing role of machine learning, robotics, and connected technologies in revolutionizing warehousing operations.
Statement from Zebra Leadership
“Zebra is deeply committed to providing technology that enhances frontline performance today while shaping the future of workflows with collaborative solutions,” said Andy Zosel, Senior Vice President and General Manager, Intelligent Automation, Zebra Technologies. “At ProMat, our visitors will experience firsthand how our solutions automate critical business workflows by leveraging advanced technologies such as machine vision, mobile computers, robotics, RFID, and AI.”
Additional Solutions Showcased at ProMat 2025
Beyond the Aurora Velocity™ scan tunnel, Zebra Technologies is showcasing a variety of intelligent automation solutions tailored to enhance efficiency, accuracy, and performance in industrial settings. These include:
FS80 Fixed Industrial Scanner – Precision and Reliability in High-Demand Environments
The FS80 fixed industrial scanner is built for high-speed warehouse, logistics, and distribution center environments. With integrated lighting, advanced read rates, and extended depth-of-field, this scanner provides accurate barcode and label reading, making it an essential tool for businesses looking to improve track-and-trace operations using machine learning.
WS501 Wearable Mobile Computer – Empowering Frontline Workers
As the latest addition to Zebra’s wearable technology portfolio, the WS501 mobile computer is a compact yet powerful Android-based device designed to maximize efficiency in fast-paced environments. Key features include:
- Seamless mobile computing, scanning, communication, and collaboration capabilities.
- Ergonomic, lightweight design that enhances worker productivity.
- Zebra DNA software suite to provide uninterrupted connectivity for mission-critical workflows.
Zebra Guardian: Comprehensive Mobile Device Security and Management
Zebra Guardian is an integrated device management solution featuring four key components designed to optimize security, tracking, and usability for fleets of mobile computers:
- Identity Guardian: Secure facial biometrics and single sign-on (SSO) access control.
- Device Guardian: Cloud-based device tracking for quick recovery and theft prevention.
- Device Guardian Access Management: Real-time insights into device charging status.
- Guardian Cabinets: Secure storage and charging stations for enterprise devices.
Zebra Symmetry Fulfillment: AMR-Assisted Picking for Higher Productivity
Launched earlier this year, Zebra Symmetry Fulfillment is an AI-powered autonomous mobile robot (AMR) solution that enhances order-picking efficiency. This system:
- Optimizes AMR utilization, reducing the number of robots required by up to 30%.
- Incorporates wearable technologies and analytics to accelerate fulfillment processes.
- Improves worker productivity by enabling seamless integration between workers and automated systems.
Zebra Tread Intel: Automating Tire Tread Depth Measurements
Designed for vehicle fleet operations, Tread Intel automates tire tread depth measurements to reduce manual errors and labor costs. Using Zebra’s TC78 and TC58e rugged mobile computers in combination with Zebra OCR Wedge optical recognition software, the solution captures and analyzes tire wear data, ensuring enhanced passenger safety and preventative maintenance for fleets.
Thought Leadership at ProMat 2025
Zebra Technologies is also participating in two key thought leadership sessions at ProMat 2025:
- “Elevating Every Move – The Formula for High-Performance Warehousing”
- Presented by Wes Coleman & Andre Luecht
- Date & Time: Monday, March 17, 3:30 – 4:15 PM
- Location: Supply Chain Technology Theater 2
- “The Rise of the Connected Factory: Chartering Manufacturing’s Digital Transformation”
- Presented by Enrique Herrera
- Date & Time: Wednesday, March 19, 10:30 – 11:15 AM
- Location: Theater G
Key Takeaways from Zebra’s Showcase at ProMat 2025
- Zebra Technologies continues to drive automation in manufacturing, warehousing, and supply chains, ensuring improved asset visibility and higher throughput.
- The Aurora Velocity™ scan tunnel is revolutionizing automated package sorting, barcode reading, and warehouse efficiency.
- Solutions such as FS80 fixed industrial scanners, WS501 wearable computers, and Symmetry Fulfillment are optimizing warehouse and supply chain processes.
- latest AI and machine vision technologies are enhancing automation, safety, and worker productivity.
- Attendees can experience Zebra’s latest innovations at Booth #S637, McCormick Place, Chicago, IL, from March 17-20.
For businesses looking to stay ahead in the era of intelligent automation, Zebra’s comprehensive portfolio of solutions at ProMat 2025 offers a glimpse into the future of connected, data-driven operations.
