Wipro will bring its deep industry expertise, AI-based solutions, and design-driven approach to drive innovation under a multi-year contract that marks a significant turning point in Odido’s IT strategy.
Wipro Limited. a leader in artificial intelligence (AI)-based technology services and consulting, today announced the signing of a multi-year contract with Odido Netherlands BV* to transform its IT environment and enhance the customer experience in its enterprise and consumer segments.
By combining AI and deep consulting expertise, Wipro will help Odido improve customer engagement and satisfaction, increase productivity, and streamline operations to reduce costs. One of the advantages of this multi-year contract is the use of a self-financing model, in which savings achieved through increased productivity are reinvested to continuously fund new digital initiatives, ensuring that innovation remains both sustainable and scalable.
Under this contract, Wipro will fundamentally modernize Odido’s digital and enterprise technology environment, while promoting IT simplification and automation. This transformation, supported by Wipro’s AI delivery platforms, WEGA and WINGS —part of Wipro Intelligence™ , Wipro’s unified suite of transformative AI-powered platforms, solutions, and offerings—will enable Odido to create and manage a dynamic ecosystem of agent-driven solutions and services. These will help improve the reliability of the company’s services, IT operations, and incident resolution rates.
In addition, Wipro’s AI-based conversational chat solution will improve the responsiveness and resilience of Odido’s technology ecosystem by providing contextualized, multilingual, and conversational self-service capabilities.
Wipro’s experience-driven studio model, powered by Designit, will be at the heart of this collaboration. By integrating Wipro’s design studio with its development, design, and engineering teams, user and business needs will be identified early on and seamlessly translated into solutions delivered quickly and with excellence. This collaboration will enable Odido to accelerate time to market and consistently deliver high-quality digital experiences.
At Odido, our goal is to make technology more human. Everything we do is guided by a human-centric approach. This applies to our network services, product innovations, processes, operations, and IT infrastructure,” said Robert Purdy, CIO of Odido Netherlands . “Our collaboration with Wipro is a cornerstone of this ambition and will allow us to further enhance the customer experience.”
Graziella Neuvéglise, Managing Director for Western Europe at Wipro Limited , said: “Odido’s confidence in Wipro is a testament to our ability to deliver strategic value through intelligent operations, agile development, and a future-proof IT strategy. This transformation is driven by consulting: our teams develop the roadmap, optimize processes, and align technology with business objectives. By combining this expertise with Wipro Intelligence, our unified suite of transformative AI-powered platforms, solutions, and offerings, we are not simply modernizing Odido’s IT infrastructure, but reinventing how technology can empower businesses and put customers at the heart of their evolution. This contract exemplifies our commitment to providing effective solutions to help our customers thrive in a constantly evolving business environment.”
This contract was mentioned in the press release announcing Wipro Limited’s financial results for the quarter ended September 30, 2025, published on October 16, 2025, in which Odido is described, but without the company being named.
About Wipro Limited
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leader in AI-powered technology services and consulting. The company focuses on creating innovative solutions to address its clients’ most complex digital transformation needs. Through our consultative approach and Wipro Intelligence™, our unified suite of transformative AI-powered platforms, solutions, and offerings, we help our clients achieve their boldest ambitions and build intelligent, sustainable businesses. The Wipro Innovation Network, part of the Wipro Intelligence™ suite, reflects our commitment to customer-centric co-innovation and co-creation. It brings together the capabilities of innovation labs, academia, and global technology communities. With over 230,000 employees and business partners across 65 countries, we deliver on our promise to help our customers, employees, and communities thrive in a constantly evolving world.
