Vuori, the Southern Californian performance lifestyle brand, has announced an $825 million investment led by global growth investors General Atlantic and Stripes, alongside additional contributors. This secondary tender offer boosts the brand’s valuation to $5.5 billion, marking a significant milestone in its journey to becoming a leader in the activewear market. This follows a $400 million investment in 2021, led by SoftBank Vision Fund 2, which valued Vuori at $4 billion. The latest funding highlights the brand’s momentum in revolutionizing the athleisure industry, with investors confident in the substantial growth opportunities ahead. The U.S. athleisure market is projected to grow at a +7% CAGR through 2028.
As we continue to drive momentum and expand market share, we are grateful for the support of these leading partners,” said Joe Kudla, Founder and CEO of Vuori. “General Atlantic and Stripes, alongside our existing investors, will be instrumental in accelerating our global expansion while scaling sustainably. We are excited to continue our mission to create high-quality products that foster deeper connections with consumers everywhere.
Founded in 2015, Vuori quickly became a disruptor in the activewear market by offering a fresh, versatile take on performance apparel. After gaining significant consumer loyalty in the U.S., the brand has expanded globally, serving customers in 18 countries through both physical stores and an extensive distribution network. Vuori expects to surpass 100 stores by 2026, with a focus on growth in key European and Asian markets. Guided by its philosophy, ‘Built to Move In, Styled for Life,’ the brand continues to innovate, recently launching Vuori BlissBlend™ and Vuori DreamKnit™ fabrics to offer superior quality and versatility.
We’ve admired Vuori for years, as Joe and the team have built a category-defining, generational brand, said Andrew Ferrer, Managing Director at General Atlantic. “Vuori’s loyal customer base, exceptional products, and commitment to quality and innovation position the brand for significant global expansion. We look forward to supporting Vuori’s continued success in the growing athleisure market.”
Vuori embodies everything we seek in a Stripes investment – exceptional products, a dedicated team focused on quality and innovation, and a global market for athleisure with lasting growth potential,” said Chris Carey, Partner at Stripes. “We’re thrilled to partner with Joe and the Vuori team at this exciting inflection point.
