Carfluent®, an AI-powered platform connecting auto dealers with Spanish-speaking customers, has announced the appointment of Aaron Schinke as its Chief Growth Officer. Schinke, a seasoned expert in the automotive industry, brings a wealth of experience in leading teams and driving growth. He is known for his pivotal role in the success of DealerFire, DealerSocket, and his recent position as CEO of Lincoln Labs.
Carfluent’s leadership team expressed confidence in Schinke’s ability to guide the company’s strategic growth. “Carfluent is on the verge of substantial growth, and Aaron is the perfect leader to navigate this journey. His deep understanding of the auto industry, coupled with his proven ability to scale businesses, makes him an ideal fit for our team,” said Chance Mayfield, CEO of Carfluent. Justin Neiser, Chief Experience Officer, added, “Having collaborated with Aaron on various digital retailing initiatives across the automotive sector, I’m excited about the strategic opportunities he will bring to both dealers and consumers.”
Carfluent has recently experienced a period of impressive growth, including a 7x increase in customers and the addition of major automotive groups like Cavender Auto Group. Since adopting Carfluent’s services, Cavender has seen a remarkable 87% closure rate on leads generated through its Spanish-language websites, solidifying its position as a leader in reaching diverse consumer segments.
When Chance and the team reached out, it didn’t take long for me to recognize this was a perfect opportunity, Schinke stated. “With Spanish speakers being the fastest-growing demographic in the U.S.—over 60 million strong, making up 20% of the population—there’s huge potential to better serve this community. Carfluent connects Spanish-speaking consumers with dealers, ensuring they have the same opportunities in car buying as everyone else. We’re already making great strides in expanding the company and helping dealers broaden their customer base.”
Carfluent’s success in supporting dealerships to engage Spanish-speaking customers highlights the growing need for multilingual resources in the automotive industry. As the sector evolves, effective communication with diverse audiences, particularly Spanish speakers, will be key to driving growth and fostering inclusive customer relationships. To learn more about Carfluent, visit www.carfluent.io.
