UPM Adhesive Materials to Showcase Innovative Label Solutions at Labelexpo Europe 2025
UPM Adhesive Materials, formerly known as UPM Raflatac, has announced that it will debut a new series of specialist label solutions addressing some of the most pressing trends in the logistics and consumer durables sectors. These innovations, alongside several other product highlights, will be presented at the upcoming Labelexpo Europe 2025 in Barcelona, running from September 16 to 19.
The show will mark UPM Adhesive Materials’ first appearance under its refreshed brand identity. The rebranding emphasizes the company’s long-standing expertise in adhesive material technology, its commitment to advancing sustainability, and its mission to help customers “renew the everyday” by elevating label material performance.
Meeting Evolving Industry Demands
Printers, converters, and brand owners are under increasing pressure to balance sustainability goals with uncompromising product performance. UPM Adhesive Materials’ newest portfolio additions are designed with this challenge in mind. By combining high-quality technical solutions with a strong focus on circularity and recyclability, the company aims to support partners across a wide range of industries.
Removable Label Solution for Logistics
Among the highlights is a new removable label material developed specifically for the logistics sector. As e-commerce continues to expand and supply chains evolve to prioritize efficiency, packaging methods are undergoing rapid transformation. More companies are shipping items in their original product packaging rather than relying on secondary boxes or repackaging, creating new demands for labeling solutions that can withstand the entire distribution journey.
UPM’s removable logistics labels provide quick, secure adhesion across a broad range of packaging surfaces while remaining easy to peel away without leaving residue. This not only improves the consumer experience but also supports circular packaging systems by enabling packages to be reused and reshipped without needing new materials. By reducing packaging waste and minimizing handling steps, the innovation delivers both cost and time savings to logistics operators and brands.
Supporting Growth in Consumer Durables
Another major introduction at Labelexpo is UPM’s simplified product selection guide for Consumer Durables. With advances in technology and heightened energy-efficiency requirements, today’s household appliances often feature numerous labels—ranging from identification and instructional tags to promotional QR codes and energy rating stickers. Each application requires specific performance attributes such as heat resistance, durability, and clear print quality.
UPM Adhesive Materials’ new Consumer Durables offering is designed to streamline this complexity. The solution provides customers with a straightforward selection process, improved ordering flexibility, and access to more sustainable materials such as solvent-free adhesives and recycled PET (PCR) components. By making it easier to choose the right materials for the right application, the company empowers manufacturers to meet evolving consumer expectations while minimizing their environmental footprint.
Focus on Carbon Action and Recyclability
Sustainability is a central theme for UPM Adhesive Materials at Labelexpo. The company will spotlight its Carbon Action plastic label materials and extensive recyclability expertise. These solutions allow customers to significantly reduce the carbon footprint of their labeling, integrate bio-based raw materials, and maintain full recycling compatibility.
Visitors will have the opportunity to experience interactive wash-off demonstrations, showcasing how labels can be cleanly separated from HDPE, PET, and glass containers—ensuring high-quality recycling streams. UPM experts will also be available to share insights into designing for recyclability, navigating upcoming EU Packaging and Packaging Waste Regulation (PPWR) requirements, and implementing practical circular economy solutions.
“Selecting the right label is essential to elevate sustainability—especially now as PPWR requirements place even more pressure on packaging,” explained Sylwia Jurys, Vice President, Markets EMEIA at UPM Adhesive Materials. “As experts in the field, we formulate label materials specifically designed for the varied environments and conditions they’ll face, ensuring they perform exactly as needed while supporting broader sustainability ambitions. We’re excited to be showcasing these industry-leading solutions at Labelexpo Europe and demonstrating how we can help customers renew the everyday with advanced label material performance.”
Expanding End-Use Expertise
In addition to logistics and consumer durables, UPM Adhesive Materials will showcase its premium performance label range for wine and spirits. These materials are engineered to combine superior technical functionality with striking visual and tactile appeal—qualities that are increasingly important for brand differentiation in competitive consumer markets.
Healthcare and pharmaceutical labeling will also take the spotlight, with interactive games allowing visitors to test their knowledge about choosing the right solutions for sensitive medical applications. These activities are designed not only to inform but also to engage participants in thinking critically about how label design affects compliance, safety, and usability.
Digital Solutions for Customers
UPM Adhesive Materials will also highlight MyRaflatac, its digital customer portal. This platform provides seamless order management, easy access to product information, and real-time support. By integrating digital tools into its service offering, the company aims to strengthen collaboration with its customers and simplify their operations.
