Trex Company Strengthens Leadership with Key Executive Appointments to Support Growth and Innovation
Trex Company, the world’s largest manufacturer of wood-alternative decking and railing products, and a recognized leader in the outdoor living market, has announced the addition of two highly experienced professionals to its leadership team. The new executives, Jodi Lee and Kevin Brennan, are set to bring their extensive expertise and transformative leadership to the Company’s marketing and pro-channel sales functions.
As Trex continues its mission to redefine the outdoor living category with sustainable, high-performance products, these strategic appointments are aimed at bolstering the Company’s growth trajectory, enhancing its brand presence, and further strengthening its relationships with professional contractors and key industry stakeholders. Jodi Lee will join Trex as Senior Vice President, Marketing, while Kevin Brennan will take on the role of Vice President, Pro-Channel Sales.
Strengthening the Marketing Strategy: Jodi Lee’s Appointment as Senior Vice President, Marketing
Trex’s marketing strategy will be under the expert leadership of Jodi Lee, a seasoned marketing and business executive with over two decades of experience in brand development, consumer engagement, and digital transformation. As Senior Vice President, Marketing, Jodi will be responsible for driving the Company’s marketing initiatives, with a focus on elevating brand awareness, fostering consumer loyalty, and executing innovative campaigns to support Trex’s long-term growth objectives.
Trex’s Executive Vice President and COO, Adam Zambanini, expressed his excitement about the appointment, saying, “We are thrilled to welcome Jodi to our leadership team. She brings a wealth of experience and a proven track record in building strong, sustainable brands. With her leadership, we are confident that Trex’s marketing strategy will continue to evolve, building on our history of innovation and excellence.”
Jodi’s career spans a range of industries and high-profile brands, making her the ideal candidate to lead Trex’s marketing efforts. At The Scotts Miracle-Gro Company, where she most recently served as Vice President, Brand Marketing, Jodi led a team that was instrumental in driving over $2.5 billion in annual revenue. Under her leadership, the company launched several highly successful campaigns and developed a robust pipeline for innovation.
One of the standout achievements during her tenure was her leadership in the brand’s collaboration with Martha Stewart to introduce the new Organic line of products in 2024. Additionally, she spearheaded the rebranding of Roundup, transforming the iconic brand with a new formula and an award-winning marketing campaign titled “This Stuff Works,” which became a hallmark of effective consumer engagement.
Jodi’s expertise spans a broad range of areas, including product development, advertising, customer insights, digital transformation, and P&L management. She has a proven ability to scale marketing operations, deliver exceptional revenue growth, and foster team development across the board. Her deep knowledge of both traditional and digital marketing platforms, combined with her consumer-focused approach, will ensure that Trex’s marketing efforts continue to resonate with customers and elevate the brand’s position as a leader in the outdoor living space.
Trex’s brand and marketing programs have long been among the most recognized and respected in the decking and railing industry, and Zambanini believes that Jodi’s leadership will build on that legacy: “Jodi is the perfect person to take our brand to the next level. Her passion for creativity, innovation, and growth aligns perfectly with our Company’s vision for the future.”
Driving Pro-Channel Growth: Kevin Brennan’s Appointment as Vice President, Pro-Channel Sales
Kevin Brennan, the newly appointed Vice President of Pro-Channel Sales, brings with him nearly 30 years of experience in sales, marketing, and business development within the building materials and outdoor living sectors. His expertise in the decking, railing, and fastener industries, along with his experience working with both manufacturers and distributors, will play a critical role in Trex’s efforts to strengthen its relationships with professional contractors, distributors, and dealers.
“Kevin Brennan is a well-respected leader in the building products industry, and we are excited to have him join our team,” said Zambanini. “His extensive knowledge of the pro-channel space, combined with his hands-on experience with decking and railing products, will further enhance our ability to grow and expand our pro-channel partnerships.”
In his previous role as Vice President of Sales and Marketing at Coastal Forest Products, Kevin played an integral part in overseeing the sales and marketing efforts for the company’s extensive portfolio of building materials. During his career, Kevin has held leadership positions at a variety of reputable companies, where he was instrumental in driving revenue growth and expanding product adoption in both domestic and international markets.
Earlier in his career, Kevin made significant contributions to the TimberTech brand of decking and railing products, where he served as Vice President of Sales and Marketing. His leadership at TimberTech saw the company grow its market share both in the U.S. and in more than 30 international markets. His experience in managing large teams and growing business channels within the decking and railing sectors has positioned him as a trusted and influential figure in the industry.
Notably, Kevin was a founding board member of the Composite Lumber Manufacturers Association (CLMA) and served on the board of the North American Deck & Rail Association (NADRA), where he played an important role in shaping the future of the composite decking industry.
As Vice President of Pro-Channel Sales at Trex, Kevin’s focus will be on strengthening the company’s network of professional contractors, distributors, and dealers. His leadership will drive sales growth and support the continued adoption of Trex’s innovative product offerings within the professional segment of the decking and railing industry.
Expanding Trex’s Outdoor Living Portfolio
Trex’s leadership team has always understood the importance of evolving with industry trends and customer demands. With a growing emphasis on sustainability and environmentally responsible products, Trex has firmly positioned itself as the leading brand in the wood-alternative decking space, offering products that are not only high-performing but also environmentally friendly.
The Company’s dedication to innovation has been a cornerstone of its success, and this will continue under the guidance of Jodi Lee and Kevin Brennan. In addition to its flagship composite decking and railing products, Trex offers a wide range of outdoor living solutions, including deck drainage, LED lighting, outdoor kitchen components, pergolas, and furniture, all marketed under the Trex® brand. This comprehensive product portfolio is designed to cater to a broad range of consumer needs, offering both aesthetic and functional solutions for residential outdoor spaces.
Trex has earned significant industry recognition for its environmental and sustainability efforts. In 2024, the Company was named a top performer in the Environment + Energy Leader Awards, with its composite decking being awarded the prestigious Product of the Year honor, as well as the Judges’ Choice Winner in the Consumer + Residential category. Trex was also included on Barron’s list of the 100 Most Sustainable U.S. Companies for both 2024 and 2025, a testament to the Company’s commitment to sustainable manufacturing practices and responsible sourcing of materials.
Additionally, Trex’s dedication to customer satisfaction has earned it a reputation as America’s Most Trusted® Outdoor Decking brand for five consecutive years (2021-2025). The Company has consistently ranked among the top organizations in environmental, social, and governance (ESG) efforts, reflecting its ongoing commitment to creating products that are both high-quality and sustainable.
Looking Ahead: A Bright Future for Trex Company
The addition of Jodi Lee and Kevin Brennan to Trex’s leadership team underscores the Company’s continued commitment to growth, innovation, and leadership within the outdoor living industry. With a focus on strengthening its marketing strategy, expanding its pro-channel partnerships, and continuing to drive product innovation, Trex is well-positioned to maintain its leadership position in the market.
“We are excited about the future of Trex and the opportunities ahead,” said Zambanini. “Jodi and Kevin bring unique skill sets and industry knowledge that will be invaluable as we continue to build on our success and execute our long-term growth strategy. We look forward to the positive impact they will make as we work together to provide our customers with the best outdoor living solutions available.”
About Trex Company, Inc.
For over 30 years, Trex Company has been at the forefront of the outdoor living industry, redefining the composite decking category. As the world’s #1 brand of sustainably made, wood-alternative decking and residential railing, Trex has established itself as a leader in high-performance, low-maintenance outdoor living products. Trex operates a global distribution network, with products available through over 6,700 retail outlets across six continents. The Company also offers a comprehensive portfolio of outdoor living solutions, including deck drainage, LED lighting, fencing, and furniture.
Trex is headquartered in Winchester, Virginia, and has received numerous industry accolades for its commitment to sustainability and innovation. For more information, visit Trex.com or follow Trex on social media platforms such as Facebook, Instagram, LinkedIn, and TikTok.
