As spring arrives, bringing longer days and warmer weather, the annual tradition of refreshing our homes is underway once more. Today, Stanley Black & Decker released the Spring Home Refresh Report, shedding light on the cleaning habits and do-it-yourself (DIY) projects planned by adults nationwide this year.
According to the report, spring cleaning remains a priority for the majority, with 95% of adults expressing the importance of tackling spring tasks. Gardening and organizing/decluttering emerged as favorites, while cleaning gutters and windows ranked among the least liked tasks.
Bill Beck, Chief Growth Officer, Tools & Outdoor at Stanley Black & Decker, emphasized the significance of the spring refresh tradition and encouraged homeowners to embrace it. The report also highlighted generational differences in spring tasks, with Gen Z focusing on bedroom improvements as they balance work-from-home setups.
Key findings from the survey include:
- Majority of respondents (59%) handle indoor spring cleaning themselves.
- Gardening/landscaping is the favored DIY project among 81% of adults.
- YouTube has become a primary source for project guidance, with 69% seeking advice there.
- Gen Z is turning to TikTok for DIY inspiration, with 51% using the platform.
- 61% expressed interest in purchasing new tools or equipment for their projects.
- Lawnmowers (41%) and leaf blowers (36%) are top tools needed for outdoor projects.
Top areas for improvement this spring include the kitchen, bathroom, and backyard. Stanley Black & Decker offers a range of tools and equipment to assist with spring cleaning and home upgrades, including landscaping tools, cleaning tools, and storage solutions.
Here are some highlighted products:
- Landscaping Tools:
- CRAFTSMAN® V20* BRUSHLESS RP™ BLOWER (5.0AH)
- DEWALT® 2X20V* MAX XR® Cordless RWD, Self-Propelled Mower Kit
- Cleaning Tools:
- BLACK+DECKER® dustbuster® blast™ Cordless Handheld Vacuum
- CRAFTSMAN® Electric Cold Water Pressure Washer (1900 MAX PSI**)
- Storage Solutions:
- CRAFTSMAN® 30 Gallon VERSASTACK™ Chest
- CRAFTSMAN® VERSATRACK™ Starter Kit (20 pc)
Methodology:
Stanley Black & Decker commissioned Atomik Research to conduct an online survey of 2,006 adults across the United States. The margin of error is +/- 2 percentage points with a confidence level of 95 percent. Fieldwork took place between February 29 and March 2, 2024. Atomik Research is a creative market research agency.
