SAIC Motor Achieves Robust 12.4% Sales Growth in H1 2025, Driven by NEVs, Self-Owned Brands, and Global Expansion
SAIC Motor has reported strong sales performance for the first half of 2025, demonstrating continued momentum across its diverse product and geographic segments. From January through June, the company delivered a total of 2.053 million vehicles, representing a 12.4% year-on-year (YoY) increase compared to the same period in 2024. This solid growth underscores the effectiveness of the company’s strategic transformation centered on innovation, electrification, and global expansion.
Record Monthly Sales in June Caps Six Consecutive Months of Growth
June alone was a standout month for SAIC Motor, with monthly vehicle sales reaching 365,000 units, a significant 21.6% increase YoY. This marks the sixth consecutive month of positive sales growth, solidifying the upward trajectory the company has maintained throughout the first half of the year. Furthermore, SAIC’s end-user retail deliveries hit 2.207 million units, pointing to strong demand and efficient alignment of production with market needs.
The company’s solid performance is attributed in large part to its strategic focus on the “new three-driving-force” model, which emphasizes self-owned brands, new energy vehicles (NEVs), and overseas market expansion. These three pillars have collectively contributed to the firm’s sustained growth, resilience, and long-term transformation.
Self-Owned Brands Continue to Gain Momentum
SAIC Motor’s self-owned brands have emerged as a cornerstone of its growth strategy. In the first six months of 2025, these brands sold a combined 1.304 million vehicles, representing a 21.1% YoY growth. This segment accounted for 63.5% of SAIC’s total vehicle sales, a notable increase of 4.6 percentage points compared to the previous year. The strong performance of in-house brands reflects SAIC’s strengthened product competitiveness, enhanced brand recognition, and deeper market penetration in both domestic and global markets.
New Energy Vehicles Drive Future-Oriented Growth
SAIC Motor has also made significant strides in its electrification journey. The company’s NEV segment experienced a robust 40.2% increase in sales, reaching 646,000 units in the first half of 2025. The momentum continued into June, with NEV sales climbing to 121,000 units, a 29.2% YoY rise.
A major contributor to the NEV segment’s success is IM Motors, SAIC’s premium electric vehicle brand. IM Motors delivered over 6,000 units in June, driven by strong consumer demand for its flagship models — the LS6 and the newly launched L6. These models have gained rapid traction among consumers seeking advanced EV technology and luxury features.
Meanwhile, SAIC’s passenger car division posted NEV sales of 16,000 units, reflecting a remarkable 44.1% YoY growth. SAIC Maxus and SAIC-GM-Wuling, both subsidiaries under the SAIC umbrella, also reported substantial gains in their NEV sales volumes. These figures underscore SAIC’s continued success in broadening its electric portfolio to meet the growing global demand for sustainable mobility solutions.
Overseas Markets Show Resilience and Expansion
Despite external headwinds, including economic uncertainty and geopolitical challenges, SAIC Motor’s international operations have remained resilient. The company exported 494,000 vehicles during the first half of 2025, posting a modest but important 1.3% YoY growth.
A key highlight in the overseas strategy has been the performance of SAIC’s MG brand in Europe. Despite facing regulatory hurdles such as anti-subsidy tariffs, MG achieved over 150,000 unit sales in the region during H1 2025. This performance represents double-digit growth and reinforces MG’s status as the top-selling Chinese automotive brand in Europe. The success in Europe not only reflects strong consumer acceptance but also SAIC’s ability to navigate complex regulatory environments with strategic agility.
In addition to Europe, SAIC’s global footprint now encompasses over 170 countries and regions, further solidifying its role as a leading global automotive manufacturer. The company’s sustained push in markets across Southeast Asia, South America, and the Middle East has enabled it to diversify risk and capture emerging opportunities across continents.
Innovation and Reform: A Winning Strategy
SAIC Motor’s continued investment in technology innovation, digital transformation, and organizational reform has underpinned its latest achievements. The company’s focus on developing intelligent connected vehicles, smart manufacturing capabilities, and customer-centric services has helped sharpen its competitive edge in a rapidly evolving automotive industry.
Looking forward, SAIC Motor is expected to further accelerate its electrification strategy, roll out new intelligent vehicle models, and expand strategic alliances both at home and abroad. As the company continues to integrate its “new three-driving-force” model, it aims to lead the next phase of global automotive transformation while delivering sustainable value for shareholders, customers, and industry stakeholders alike.
