SAIC Motor Achieves Strong July Performance with 34.2% Sales Surge, Driven by NEVs, Self-Owned Brands, and Global Growth
SAIC Motor Corporation Limited, one of China’s leading automotive manufacturers, posted impressive sales results for July 2025, reinforcing its ongoing momentum and growing market presence both domestically and internationally. The company reported total vehicle sales of 338,000 units during the month, marking a 34.2% year-on-year increase, and extending its streak to seven consecutive months of sales growth.
Solid Year-to-Date Performance Reflects Strategic Strength
For the first seven months of 2025, SAIC’s wholesale vehicle volume reached 2.39 million units, reflecting a 15% increase over the same period last year. The company’s retail sales also rose to 2.567 million units, highlighting its enhanced production capacity, improved supply chain management, and a more optimized balance between manufacturing, inventory, and market demand.
SAIC attributes this steady upward trajectory to continued efforts in enterprise reform, innovation, and the scaling of its three new growth engines: development of self-owned brands, advancement of new energy vehicles (NEVs), and a stronger global footprint. These core drivers are reshaping the company’s strategic outlook and proving to be instrumental in its transition into a more tech-driven and globally integrated mobility provider.
Self-Owned Brands Continue to Drive Domestic Success
Self-owned brands remained a pillar of SAIC Motor’s performance. In July alone, sales under these brands reached 214,000 units, up 39.4% year-on-year. From January to July, self-owned brand sales totaled 1.518 million units, representing a significant 23.3% year-on-year increase. This segment accounted for 63.5% of SAIC’s total sales during the period — a jump of 4.3 percentage points compared to the previous year.
Breaking down the self-owned brand performance:
- SAIC Motor Passenger Vehicle Company sold 60,000 units in July, a 19.2% year-on-year increase, with domestic sales skyrocketing by 152.9%.
- SAIC Maxus achieved deliveries of 17,000 units, a solid 21.1% increase.
- SAIC-GM-Wuling, one of the company’s key mass-market brands, sold 121,000 units, a notable 59% increase year-on-year.
The company is preparing to launch a series of new models that are expected to further enhance self-owned brand momentum. Upcoming releases include:
- The Roewe M7 DMH
- The all-new MG4
- The next-generation IM LS6 and LS9 extended-range electric vehicles (EREVs)
- The Shangjie H5, the first collaborative model between SAIC and Huawei
These introductions reflect SAIC’s commitment to innovation, user experience, and broader market appeal.
NEVs Surpass Industry Growth Rates
SAIC Motor’s focus on new energy vehicles continues to yield strong results. In July, NEV sales soared to 117,000 units, marking a 64.9% year-on-year increase. From January through July, total NEV sales reached 764,000 units, representing an impressive 43.5% year-on-year growth. This far exceeds the overall growth rate of China’s NEV market, reinforcing SAIC’s position as a leader in the electrification wave.
NEV sales across different SAIC sub-brands include:
- IM Motors sold nearly 6,000 units, up 39%
- SAIC Motor Passenger Vehicle more than doubled its NEV sales to 15,000 units
- SAIC Maxus delivered over 4,400 NEVs, an increase of 40.3%
- SAIC-GM posted NEV sales of 8,000 units, up 54.7%
- SAIC-GM-Wuling more than doubled its NEV sales to an impressive 72,000 units
These numbers highlight SAIC’s multi-brand electrification strategy, which spans premium, mass-market, and export-oriented NEVs.
Overseas Markets Remain Vital to Growth
SAIC’s global expansion efforts continue to bear fruit. In July, the company exported 82,000 vehicles, maintaining strong performance despite a challenging international landscape marked by trade tensions and regulatory shifts.
SAIC vehicles and services are now available in over 100 countries and regions. Cumulative overseas volume has surpassed 6 million units. The company boasts one regional market with annual sales exceeding 300,000 units (Europe) and five other regions — the Americas, Middle East, Oceania, ASEAN, and South Asia — each with annual sales above 50,000 units.
In Europe, MG remains SAIC’s flagship brand and continues to gain traction. Between January and July, MG delivered nearly 180,000 vehicles to end customers in Europe, achieving double-digit year-on-year growth. Despite regulatory hurdles such as anti-subsidy tariffs, MG’s hybrid electric vehicles (HEVs) outperformed many international competitors, helping it become the best-selling Chinese automotive brand in the European market.
Joint Ventures Add to the Recovery
SAIC’s joint-venture brands also demonstrated renewed strength in July, with combined sales rising 26.1% year-on-year. This growth was underpinned by successful new model launches, including:
- The Audi A5L Sportback
- The Audi E5 Sportback
- Buick’s ELECTRA
These models align with the company’s “In China, For China” strategy, which focuses on localizing product development and catering to the unique preferences of Chinese consumers.
