Revelyst Unveils Bozeman Innovation Center: A Dynamic Hub for Outdoor Gear Excellence and Collaboration
Revelyst Inc., a premier collective of world-class maker brands known for designing and manufacturing cutting-edge performance gear and precision technologies, has officially unveiled its latest strategic initiative—the Bozeman Innovation Center. This newly revitalized facility, located in the heart of Montana’s outdoor haven, marks a significant milestone for the company, serving as the central hub for Revelyst’s Outdoor Performance platform and home base for several of its most iconic brands.
More than just a building, the Bozeman Innovation Center represents a reimagining of what it means to innovate, collaborate, and lead in the performance gear industry. The center now stands as a symbol of synergy and excellence, offering a shared space where brands like Simms Fishing Products, Bushnell, Blackhawk, and Stone Glacier operate under one roof. These brands are renowned within their respective industries for pioneering innovation, and now, their collective expertise converges in Bozeman to push boundaries even further.
In addition to housing these hallmark names, the center also supports operational functions—such as sales, marketing, finance, and R&D—for other Revelyst brands including Camp Chef, Primos, and the mission-driven Project Freedom initiative. By bringing these distinct but complementary brands into a single operational ecosystem, Revelyst aims to create a powerhouse of product development and outdoor innovation.
Honoring Heritage While Embracing the Future
Although the Bozeman Innovation Center has received a modern facelift—complete with striking new signage featuring Revelyst’s iconic dragonfly logo—its heritage remains deeply rooted. The building was long recognized as the headquarters of Simms Fishing Products, one of the most respected names in angling gear. This legacy continues, as the facility remains the heartbeat of Simms’ operations, where American-made waders are meticulously designed, tested, and manufactured.
Joining Simms in this collaborative space are Blackhawk, a tactical gear innovator with a long-standing presence in the Gallatin Valley, and Stone Glacier, known for its ultralight hunting gear designed to withstand the toughest conditions. By consolidating these Montana-based brands into one location, Revelyst is not only optimizing operational efficiency but also cultivating an environment where innovation is nurtured through shared experience and mutual inspiration.
Building a Culture of Innovation and Collaboration
The newly transformed Bozeman Innovation Center is more than just a functional workplace—it’s a creative incubator designed to fuel breakthroughs in performance gear across multiple categories. The center will house a wide range of departments including design, R&D, finance, operations, and sales and marketing, bringing together professionals with diverse backgrounds and expertise. The open layout and collaborative workspaces are intentionally designed to break down silos and encourage cross-pollination of ideas among the different brand teams.
“Revelyst and our market-leading maker brands are thrilled to unveil the Bozeman Innovation Center to the communities of Bozeman and the greater Gallatin Valley,” said Eric Nyman, CEO of Revelyst. “This facility embodies our vision for collaborative innovation and will serve as a key hub for outdoor gear development. With dedicated labs for fishing, optics, tactical design and more, it’s a model for how we build products that help people live their best lives outdoors.”
With the integration of world-class design studios, product labs, and dedicated testing environments, the Bozeman Innovation Center provides the ideal setting to conceptualize and develop next-generation outdoor equipment. Whether it’s refining precision optics at Bushnell or advancing tactical solutions with Blackhawk, each brand contributes unique value, and together they elevate the entire portfolio.
Uniting Leading Brands Under One Roof
The decision to co-locate multiple brands within the same innovation center is a strategic move aimed at unleashing collective creativity and streamlining operations. Each Revelyst Outdoor Performance brand brings a specialized focus, from high-performance fishing gear to cutting-edge tactical apparel, creating a dynamic environment where insights and innovations can be shared in real-time.
According to Jordan Judd, President of Revelyst Outdoor Performance, the collaboration enabled by the Bozeman Innovation Center is poised to redefine what the outdoor industry represents to the region and beyond.
“Now that our maker brands are together under one roof in the Bozeman Innovation Center, we’re redefining what the outdoor industry means to this community,” Judd stated. “We couldn’t be more thrilled to unite our best-in-class hardgoods, optics, and apparel brands who can now design, build, and sell the quality products of Revelyst Outdoor Performance from this new innovative hub of product excellence.”
This convergence of talent, infrastructure, and purpose is already proving to be a catalyst for innovation. Teams now have the ability to prototype, test, and iterate in closer proximity, accelerating the product development lifecycle and ensuring faster delivery of game-changing products to market.
Supporting Those Who Serve Through Project Freedom
Beyond consumer-focused innovation, the Bozeman Innovation Center also plays a vital role in advancing Project Freedom, a Revelyst initiative dedicated to supporting the gear needs of military personnel, law enforcement officers, and first responders. Through this program, Revelyst is committed to enhancing the safety, efficiency, and effectiveness of those who protect and serve by equipping them with the most reliable, highest-performing equipment available.
This initiative aligns closely with the capabilities of brands like Blackhawk, which has a long history of developing gear trusted by tactical professionals. By centralizing R&D and production within the Bozeman Innovation Center, Project Freedom is better positioned to rapidly develop and deliver mission-critical innovations to those who need them most.
A Vision for the Future
Looking forward, Revelyst envisions the Bozeman Innovation Center as the beating heart of its Outdoor Performance strategy—a place where passionate makers, bold ideas, and deep industry experience intersect to shape the future of outdoor gear. As the facility continues to evolve, Revelyst plans to make ongoing enhancements to ensure it remains on the leading edge of design, technology, and sustainability.
The Innovation Center is not only a resource for Revelyst brands, but a beacon for the broader outdoor industry. By attracting top-tier talent to Bozeman and investing in next-generation infrastructure, Revelyst is doubling down on its commitment to performance, durability, and environmental stewardship.
Moreover, the company has signaled its intent to engage the local community, inviting stakeholders to witness the transformation of the facility and its long-term impact on the region. The center is expected to create jobs, foster economic growth, and inspire a new generation of outdoor gear innovators in Montana and beyond.
Grand Opening and Media Access
To mark this milestone, Revelyst will host a media event on Tuesday, July 1, at 3:30 p.m. at the Bozeman Innovation Center, located at 177 Garden Drive, Bozeman, Montana. The event will provide media representatives and brand partners with an exclusive look inside the facility, as well as opportunities to speak with company leadership and brand executives.
Media attendees will be given guided tours of the state-of-the-art labs, collaborative spaces, and product development areas. The event promises to offer an in-depth perspective on how Revelyst is cultivating innovation from the ground up.
For interviews with members of Revelyst’s leadership team or executives from the Outdoor Performance brands, or to request high-resolution media assets, interested parties are encouraged to contact Eric Smith, Revelyst Media Relations, via the email or phone number provided.
About Revelyst Inc.
Revelyst Inc. is a collective of elite maker brands committed to designing and manufacturing premium performance gear and technologies that empower people to explore, endure, and thrive in the great outdoors. From fishing and hunting to tactical and survival applications, Revelyst’s portfolio includes category leaders known for innovation, precision, and purpose.
With the launch of the Bozeman Innovation Center, Revelyst reaffirms its commitment to craftsmanship, collaboration, and community—core values that continue to define its identity in a rapidly evolving industry.
About Revelyst
Revelyst Inc. is a collective of world-class maker brands that design and manufacture performance gear and precision technologies. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue new innovations that redefine what is humanly possible in the outdoors. Portfolio brands include Simms Fishing Products, Foresight Sports, Bushnell Golf, Fox, Bell, Giro, CamelBak, Bushnell, and more. For more information, visit our website at www.revelyst.com.
