PUMA Slashes Greenhouse Gas Emissions by 24% in 2023 Amidst Surging Sales In a remarkable feat, sports giant PUMA managed to significantly reduce its greenhouse gas emissions by 24% in 2023 compared to the previous year, even amidst a robust growth in sales.
This substantial reduction was primarily attributed to several strategic initiatives. Firstly, PUMA’s key suppliers notably doubled their utilization of renewable energy sources in 2023, marking a significant leap from the prior year. Additionally, the company focused on integrating less carbon-intensive materials into its product lines. Furthermore, PUMA collaborated with its logistics partner, Maersk, to introduce low carbon shipment tariffs, further mitigating its carbon footprint. Moreover, PUMA proactively adopted renewable electricity or procured renewable energy certificates for its operational facilities. Notably, investments in electric vehicles for its fleet also contributed to this commendable reduction. Overall, compared to the 2017 baseline, PUMA achieved an absolute reduction of 29% in greenhouse gas emissions.
Anne-Laure Descours, Chief Sourcing Officer at PUMA, expressed pride in the company’s sustainability endeavors, particularly emphasizing the strides made in reducing greenhouse gas emissions. Descours reiterated PUMA’s commitment to its sustainability strategy, FOREVER.BETTER, and its ambitious 10FOR25 targets.
Remarkably, PUMA surpassed its initial science-based greenhouse gas reduction target in 2023, a significant seven years ahead of schedule. The company’s new climate objectives, endorsed by the Science Based Targets Initiative (SBTi), aim to align with what scientists deem necessary to limit global warming below 1.5 degrees. By 2030, PUMA aims to slash its absolute Scope 1 and 2 GHG emissions by 90% from the 2017 baseline, a trajectory classified as consistent with a 1.5-degree pathway by SBTi. Additionally, PUMA pledges to reduce absolute Scope 3 GHG emissions from its supply chain and logistics by 33% compared to 2017 levels by 2030.
Beyond its climate goals, PUMA celebrated progress on several fronts of its 10FOR25 sustainability targets, achieving two ahead of schedule. Notably, the company eliminated plastic carrier bags from its stores and advanced research on biodegradable plastic options to address its Plastics and the Oceans target. Furthermore, PUMA trained over 220,000 factory workers on women’s empowerment and meticulously mapped subcontractors and Tier 2 suppliers for human rights risks to meet its Human Rights target.
PUMA also ramped up the use of recycled materials in its products, with 8 out of 10 items incorporating recycled or certified materials in 2023. Beginning 2024, PUMA commits to manufacturing all replica football jerseys using its RE:FIBRE recycling technology, focusing primarily on polyester textile waste.
For further details on PUMA’s sustainability initiatives and progress, the full sustainability report is accessible at [link].
PUMA, renowned for its innovative sports and lifestyle products, continues to push the boundaries of sport and culture globally. Collaborating with iconic designers and brands, PUMA remains committed to delivering cutting-edge products across various categories, including Football, Running, Training, Basketball, Golf, and Motorsports. With a presence in over 120 countries and a dedicated workforce of approximately 20,000 employees worldwide, PUMA’s headquarters are located in Herzogenaurach, Germany.
