Trousdale Ventures, a global venture capital firm founded by Phillip Sarofim, is excited to announce its participation in the Series A+ funding round for Notpla, a London-based company pioneering plastic-free packaging solutions. Notpla successfully raised over $25 million in this round, surpassing its initial goal and marking a major milestone in its mission to replace single-use plastics with sustainable, seaweed-based alternatives. The company aims to replace 100 million single-use plastics annually with its innovative products.
Sarofim and Trousdale Ventures were introduced to Notpla through their collaboration with Lonely Whale, a nonprofit dedicated to reducing ocean plastic waste through creative and impactful initiatives. Notpla was one of the winners of the TOM FORD Plastic Innovation Prize, powered by Lonely Whale, with Trousdale Ventures as the exclusive venture partner.
“We are proud to participate in Notpla’s Series A+ funding round,” said Sarofim. “At Trousdale Ventures, we back visionary entrepreneurs addressing society’s greatest challenges, and Notpla is a prime example of this mission. Their innovative approach to sustainable packaging is poised to make a lasting impact.”
This significant capital investment reflects strong confidence in Notpla’s business model and growth potential. The round, led by United Bankers and supported by both existing and new investors, including Trousdale Ventures, will accelerate Notpla’s expansion into North America and fuel further innovation in sustainable packaging.
Founded in 2014 by Pierre Paslier and Rodrigo García González, Notpla has been a leader in sustainable packaging, already replacing over 16 million single-use plastic items across Europe. The company is now on track to increase that figure to over 100 million annually within the next two years.
“We are thrilled to have secured such significant investment in a competitive market,” said García González. “This funding validates our approach and positions us to meet the growing demand for plastic-free solutions, particularly as we expand into the U.S.”
Co-founder Paslier added, “We’re deeply grateful for the support from our investors. This funding not only helps us scale our impact but reinforces our vision for a future free of plastic pollution.
