Old El Paso Heats Up with New Taco Kits & Carb Advantage Expansion
Fire up the stove and grab your favorite taco seasoning — Old El Paso is turning up the heat in kitchens everywhere with a bold new lineup of taco kits and carb-conscious options. As a brand known for making mealtime easy, fun, and delicious, Old El Paso is expanding its offerings to bring big Tex-Mex flavors from breakfast to dinner. With the introduction of the first-ever Birria Taco Kit, a brand-new Breakfast Taco Kit, and an expanded Carb Advantage line, taco lovers now have more ways than ever to enjoy their favorite meals with ease.
Bring on the Birria: A Flavor-Packed Taco Favorite
Birria – a slow-stewed, flavor-packed dish featuring tender beef simmered in a rich broth with aromatic spices – has skyrocketed in popularity, gracing restaurant menus, food blogs, and social media feeds across the world. With over a million Instagram hashtags featuring “birria,” it’s clear that this dish has earned a special place in food lovers’ hearts. Now, Old El Paso is making it easier than ever to bring this restaurant-quality experience home with its new Birria Taco Kit.
This all-in-one kit simplifies the cooking process while keeping all the bold, savory flavors intact. Each kit includes ten soft tortillas, Old El Paso’s signature Tex-Mex seasoning, and a smoky, creamy chipotle sauce that perfectly complements the rich and tender meat. With minimal prep time, families can now enjoy the irresistible taste of birria any night of the week. Simply add your preferred protein, simmer in the included seasoning, and serve with the chipotle sauce for a delicious, fuss-free take on this beloved dish.
Breakfast Tacos Upgraded: A Flavorful Start to the Day
Who says tacos are just for dinner? Old El Paso is redefining the most important meal of the day with its all-new Breakfast Taco Kit. Packed with everything needed for a quick and flavorful morning meal, this kit ensures that taco lovers can start their day with the same bold Tex-Mex flavors they crave.
The Breakfast Taco Kit includes six soft tortillas, a rich and creamy green chile sauce, and a velvety queso cheese sauce that adds the perfect touch of heat and creaminess. Simply add eggs, breakfast meats, or your favorite plant-based protein, and you’ve got a satisfying, ready-in-minutes breakfast that’s both delicious and convenient. Whether you’re fueling up for a busy day or looking for a weekend brunch upgrade, this kit delivers all the flavor with none of the hassle.
Carb-Conscious & Crave-Worthy: New Ways to Enjoy Taco Night
For those looking for a lower-carb way to enjoy taco night, Old El Paso has expanded its Carb Advantage lineup with new products designed to deliver great taste with fewer carbs. The latest additions include:
- Carb Advantage Nacho Cheese Hard Shells – A crispy, cheesy twist on the classic hard-shell taco.
- Carb Advantage Soft Tortillas – A perfectly portioned, soft alternative for handheld tacos.
- Tortilla Rounds Taco Kit – Featuring soft tortillas, mild taco sauce, and taco seasoning for an effortless meal solution.
Additionally, Old El Paso has reformulated its original Carb Advantage Taco Shells to offer an even tastier and crunchier experience. With these new options, Tex-Mex lovers can enjoy their favorite flavors in a way that fits their lifestyle.
A Commitment to Bold Flavors & Easy Mealtime Solutions
“At Old El Paso, we know that taco lovers crave bold flavors and easy mealtime solutions, so we’re always looking for ways to make mealtime more flavorful and effortless,” said Jenny Jonker, Brand Experience Manager at Old El Paso. “Whether you’re diving into the rich, trending taste of birria, starting your morning with a delicious breakfast taco, or looking for other options to fit your lifestyle, our latest lineup makes it easier than ever to enjoy tacos any time of day.”
These exciting new offerings reflect Old El Paso’s ongoing commitment to delivering innovative and delicious Tex-Mex solutions that bring families and friends together over great food. Whether you’re a longtime taco enthusiast or new to the world of Tex-Mex, these kits and carb-conscious options offer something for everyone.
Where to Find the New Taco Kits & Carb Advantage Products
Tex-Mex fans can pick up the new Old El Paso Birria Taco Kit, Old El Paso Breakfast Taco Kit, and Old El Paso Carb Advantage products starting in March at Walmart, with a nationwide rollout to additional retailers this summer. Be sure to follow @OldElPaso on Instagram for the latest updates, recipe ideas, and more fiesta-filled fun.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale, and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki, and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. Additionally, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.
With these latest additions, Old El Paso is proving once again that taco night can be any night – and now, any time of day. Whether it’s birria for dinner, breakfast tacos to start the morning, or a carb-conscious twist on a classic, these new products bring bold flavors and effortless convenience straight to your kitchen. So grab a kit, fire up the stove, and let the Tex-Mex fiesta begin!
