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Nitto Denko Corporation (Headquarters: Osaka, Japan; President: Hideo Takasaki; hereafter “Nitto”) has announced that it will extend its longstanding partnership with the Association of Tennis Professionals (ATP) for an additional five years, securing its role as the Title Partner of the Nitto ATP Finals through 2030. The renewed agreement ensures that Nitto will continue collaborating closely with both the ATP and the Italian Tennis and Padel Federation (FITP) to deliver one of the most celebrated events on the global tennis calendar.
The Nitto ATP Finals, widely regarded as one of the most sustainable tournaments on the ATP Tour, brings together the season’s top-eight singles players and doubles teams for the climactic conclusion of the men’s professional tennis season. Since 2017, Nitto has been the driving force behind the event as its Title Partner, supporting its growth and maintaining its status as a world-class competition. With this extension, Italy is confirmed to host the tournament through 2030, further strengthening the partnership between Nitto, the ATP, and the Italian sports community.
Nitto’s decision to continue its sponsorship reflects the company’s broader global strategy. As a corporation striving for world-leading positions across multiple sectors, Nitto sees clear alignment between its ambitions and the nature of the ATP Finals—an event defined by elite performance, innovation, and the relentless pursuit of excellence. Just as the world’s best tennis players push their limits to compete for the season’s most coveted title, Nitto aims to push boundaries in the creation of advanced materials and technologies that deliver essential value worldwide.
Through this sponsorship, Nitto intends not only to elevate its global presence but also to foster innovation by building deeper connections with customers and partners. The company believes that the culture of continuous challenge embodied by professional tennis players mirrors the ethos that drives Nitto’s own employees, encouraging them to go beyond organizational silos and embrace bold initiatives.
Statement from Nitto President and CEO Hideo Takasaki
“We are pleased to announce to our stakeholders the continuation of our title sponsorship of the Nitto ATP Finals. Since the inception of our partnership in 2017, we have consistently supported players striving for excellence, recognizing parallels with our own Global Niche Top™ strategy. Furthermore, the players’ bold pursuit of challenges has fostered a culture of taking on challenges within the Nitto Group, transcending organizational boundaries, and has served as a profound source of inspiration. We remain committed to drive to further growth and hope this tournament continues to deliver amazement and inspiration to fans around the world.”
Comment from ATP CEO Eno Polo
“Nitto has been our trusted partner for almost a decade now. Their commitment to the Nitto ATP Finals has helped make it what it is today – a world-class experience for both fans and players. Their impact doesn’t stop there – they’ve fully embraced sustainability, leading the way in building an event that drives real, positive change. We’re proud to keep working with a partner equally invested in pushing our sport to new heights.”
About The ATP
As a global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. ATP entertains a billion global fans, showcases the world’s greatest players at the most prestigious tournaments, and inspires the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and PIF ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy.
Featuring only the world’s top 8 qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by PIF, the ultimate achievement in tennis.
