Natuzzi Unveils “Radice” as the Defining Theme for Milan Design Week 2025: A Celebration of Heritage, Innovation, and Harmony
Milan Design Week (MDW), the crown jewel of the international design calendar, continues to shine as the ultimate global stage for cutting-edge creativity, craftsmanship, and interior innovation. With over 2,000 exhibitors and nearly half a million international visitors descending upon the city, MDW offers an unparalleled opportunity for brands to unveil their visions and inspire the design world. For Natuzzi, the 2025 edition of this prestigious event marks a poignant return to its origins—with a forward-looking gaze.
This year, Natuzzi presents its theme for Milan Design Week 2025: “Radice”, the Italian word for “Roots.” More than just a theme, Radice embodies a deeply emotional and conceptual journey, reflecting Natuzzi’s commitment to its origins while simultaneously embracing its evolution into a global lifestyle brand. In doing so, the company bridges tradition and transformation—a sentiment that resonates throughout its 66-year history.
Honoring the Past, Embracing the Future
Since its founding in 1959 by Pasquale Natuzzi in the heart of Puglia, southern Italy, Natuzzi has grown from a local furniture workshop into a symbol of Italian excellence in design and comfort. It has become a household name across continents, but the soul of the brand remains firmly rooted in its homeland. The decision to name this year’s theme Radice is a deliberate homage to these beginnings, and a celebration of Natuzzi’s unwavering commitment to authenticity, craftsmanship, and ethical production.
At Milan Design Week 2025, Natuzzi invites the world to experience a journey that honors its origins while looking confidently ahead. Radice is not only a philosophical anchor but a compass for the brand’s aesthetic, operational, and cultural direction.
A Legacy Carved in Harmony
Natuzzi has been a fixture at Milan Design Week since 1977. Over the decades, the brand has used this prestigious platform not just to showcase new products but to reaffirm its vision—one that consistently revolves around harmony. From the way spaces are designed to how collections are developed, harmony is the guiding principle behind every decision.
This ethos finds expression in Natuzzi’s seamless integration of design, function, material, and color. Whether working on a single sofa or designing the interiors of a complete residence, the brand aspires to create balanced and immersive living experiences. The philosophy is evident in the company’s total living solutions, which offer customers the ability to personalize furniture to their needs while maintaining visual and functional coherence throughout the space.
Rooted in a Unique Value Chain
What sets Natuzzi apart in the global design arena is its vertically integrated and ethically managed value chain—a rare feat in the contemporary furniture industry. In Italy, Natuzzi maintains an expansive operation that includes:
- 430 professionals in its Style Center and offices
- 1,500 skilled workers in its manufacturing facilities dedicated to producing Natuzzi Italia collections
- 3,000 individuals employed across partner factories within its production ecosystem
This integration is more than a business model—it’s a cultural commitment. By keeping its operations in Italy, Natuzzi ensures stringent quality control, sustainable production methods, and ethical labor practices, reinforcing its dedication to long-term excellence rather than short-term trends.
The Heartbeat of Creativity: Centro Stile
At the core of Natuzzi’s innovation engine is the Centro Stile, or Style Center—a creative hub where over 150 designers and professionals bring the brand’s vision to life. Here, ideas are not only imagined but meticulously refined, from concept to final product. The Style Center is where the tension between innovation and heritage finds its perfect balance.
Pasquale Natuzzi, the company’s founder, remains a vital presence at the Centro Stile. His continued involvement ensures that the brand never strays from its foundational values, even as it pushes the boundaries of design. This center is also where collaborations with international design talent come to fruition, merging external artistic perspectives with Natuzzi’s deeply Italian sensibility.
Award-Winning Design that Speaks Volumes
The impact of Natuzzi’s creative endeavors is felt far beyond the walls of its Style Center. Recent collections have garnered international acclaim and established the brand as a reference point for modern, sustainable design.
The 2024 Uragano table, designed entirely in-house by the Natuzzi Design Center, was honored with the prestigious MUSE Creative Award, recognizing both its sculptural design and functional excellence. Meanwhile, the Mirai collection, created in collaboration with rising Italian design star Andrea Steidl, earned accolades from major global institutions including:
- The European Product Design Award
- Elle Deco China’s “Best of 2024”
- The Archiproducts Design Award
- The historic Good Design Award, founded in 1950 by MoMA curator Edgar Kaufmann Jr.
These recognitions underscore Natuzzi’s ability to blend artistic vision with practical living solutions, reinforcing its reputation as a brand that designs for the present while building for the future.
Customization and Versatility for Contemporary Living
A key feature of Natuzzi’s appeal lies in its adaptability. The collections to be unveiled at MDW 2025 are conceived as total project solutions, offering extensive customization options in terms of shape, upholstery, materials, and color. This flexibility allows Natuzzi to cater to both private customers and large-scale residential developments, offering tailored elegance without compromising on identity or quality.
Fresh Collaborations for MDW 2025
This year’s edition of Milan Design Week also highlights Natuzzi’s renewed and expanded creative partnerships. Leading the lineup is Karim Rashid, the dynamic, genre-defying designer of Lebanese origin based in New York. After the successful 2024 Memoria project, Rashid returns to Natuzzi with a new bed collection that merges his futuristic aesthetic with the brand’s warmth and comfort.
Andrea Steidl, whose Mirai collection set a new benchmark for living space design, will present a groundbreaking new project aimed at reimagining the very architecture of daily life. His ability to blend conceptual thinking with tangible functionality makes him one of the most exciting voices in Italian design today.
Veteran architect Mauro Lipparini contributes by expanding Natuzzi’s dining and living room collections. Known for his sophisticated minimalism and architectural rigor, Lipparini continues to help evolve the brand’s total living philosophy.
Adding a layer of poetic artistry is Marcantonio Malerba, whose sculptural approach to furniture blurs the line between utility and art. His nature-inspired, emotionally resonant pieces add depth to Natuzzi’s 2025 offerings, appealing to consumers who seek more than just design—those who seek meaning.
As the curtain rises on Milan Design Week 2025, Natuzzi’s Radice theme signals a compelling chapter in its storied history—one that fuses legacy with vision. The collections and collaborations unveiled in Milan will soon reach the company’s global network of retail stores and galleries. A dedicated merchandising and marketing rollout will follow, ensuring the MDW experience resonates with customers worldwide.
In the coming weeks, Natuzzi will release a comprehensive post-MDW newsletter, offering exclusive insights into the new collections, behind-the-scenes stories, and strategic highlights of its evolving brand and retail journey.
Rooted in Harmony, Designed for Tomorrow
With Radice, Natuzzi underscores the power of staying grounded while growing globally. The 2025 Milan Design Week becomes a moment of reflection and renewal—a stage on which the brand’s past, present, and future converge in perfect harmony.
Through bold creativity, enduring craftsmanship, and an unwavering respect for its roots, Natuzzi continues to define the language of contemporary living—one collection at a time.
