Moroccanoil Launches New Treatment Mist Using EuroMist Technical Spray Pump
Moroccanoil has selected Aptar Beauty’s EuroMist Technical, a highly compatible spray pump, for its latest hair care innovation: the Treatment Mist. This ultra-lightweight, dry oil spray is designed for all hair types, offering a luxurious, cloud-like application experience. Manufactured in North America, the EuroMist Technical pump was adapted by Aptar Beauty to meet Moroccanoil’s specific requirements, ensuring the perfect spray performance for both full-size and sample packaging formats.
Optimized Spray Technology for Oil-Based Formulas
Moroccanoil has long relied on Aptar Beauty’s EuroMist Classic spray pump for several of its other hair care products, including conditioners, oils, and hair mists. The brand, satisfied with the pump’s performance, sought a similarly high-performing solution for its new Treatment Mist. Aptar Beauty provided extensive technical guidance, leveraging in-house expertise to help Moroccanoil select EuroMist Technical—a pump specifically engineered for oil-based formulations.
One of the main advantages of EuroMist Technical is its compatibility with oil-based formulas. Its construction ensures chemical resistance, preventing issues such as swelling, leakage, or inconsistent dispensing that can occur with standard pumps when used with oils. The pump delivers a precise 150 microliters per stroke, creating an even, ultra-fine mist for a seamless application experience. This allows users to apply just the right amount of product without any heaviness or residue, maintaining the hair’s natural movement and shine.
Manufactured in Cary, Illinois, EuroMist Technical is part of Aptar Beauty’s versatile spray pump platform, which offers customizable components including inserts, finishes, dosage options, and caps. For Moroccanoil, the pump was tailored to match the brand’s premium aesthetic. The resulting design features an exclusive champagne-colored pump with a smooth matte finish, producing an elegant, ultra-fine spray that complements the high-end image of the Treatment Mist line. The same pump is used across the 100ml (3.4 fl.oz.) full-size bottle and the 25ml (0.85 fl.oz.) travel-size format, ensuring a consistent user experience no matter the size.
Deluxe Discovery Samples with Stilo Replica
To introduce customers to the Treatment Mist in a more compact format, Moroccanoil has also incorporated Aptar Beauty’s Stilo Replica mini packaging solution. This deluxe sample design consists of an elegant 5ml (0.17 fl.oz.) amber glass bottle, fitted with the Replica mini fragrance pump and topped with a glossy black overcap. The mini format provides an upscale presentation for sampling, making it ideal for travel or gifting while maintaining the brand’s luxurious feel. The Stilo Replica solution ensures the same high-quality spray performance as the larger bottles, allowing customers to experience the product’s signature mist in a portable size.
Maintaining Consistency Across the Product Line
By choosing EuroMist Technical, Moroccanoil achieves both functional and visual consistency across its product line. The pump’s oil compatibility guarantees smooth dispensing, while its tailored aesthetic aligns with the brand’s signature design. The use of a similar pump for multiple products simplifies production and provides consumers with a recognizable, premium user experience on the shelf.
This strategic collaboration with Aptar Beauty reflects Moroccanoil’s commitment to innovation, quality, and customer satisfaction. The brand’s focus on precise formulation and superior delivery mechanisms demonstrates an understanding of the nuances of hair care, particularly in balancing lightweight textures with effective results.
