Mercedes‑Benz is marking the launch of the League of Legends World Championship 2025 with a striking and unique creation: the League of Legends Mercedes‑Benz CLA Art Piece. Developed in collaboration with Riot Games, the publisher behind League of Legends, this exceptional work of art draws inspiration from the new Summoner’s Cup—the iconic trophy awarded to the champions of the League of Legends World Championship. The reveal film showcases the CLA Art Piece in all its intricate detail, highlighting its connection to the world of competitive gaming and the global esports community.
The centerpiece of this artistic endeavor is the Mercedes‑Benz CLA, reimagined as part of the ‘Class of Creators’ series. This series brings together five distinct artworks, each created in collaboration with a diverse array of partners, designers, and visionary creative minds, all based on the new CLA. The League of Legends Mercedes‑Benz CLA Art Piece is particularly notable for how it integrates visual and symbolic elements from the new Summoner’s Cup. Its silver chrome finish, blue sapphire accents, and gold trim details directly echo the trophy’s design, creating a tangible link between the worlds of esports and automotive artistry.
Beyond aesthetics, the CLA Art Piece carries a deeper narrative. The chassis of the car is engraved with the names of all the winning teams of the World Championship from 2011 to 2024, paying tribute to the history and legacy of the tournament. This gesture honors not only the competitive spirit of the teams but also celebrates the broader League of Legends community, including fans, content creators, and esports enthusiasts who have helped propel the game to a global phenomenon. In this sense, the CLA Art Piece is not merely a design project; it is a symbol of passion, creativity, and dedication within gaming culture.
The League of Legends World Championship 2025 is scheduled to take place from 14 October to 9 November 2025 across three major Chinese cities: Beijing, Shanghai, and Chengdu. As the official automotive partner of Worlds 2025, Mercedes‑Benz is uniquely positioned to bridge the worlds of motorsport-inspired design and esports culture. The CLA Art Piece exemplifies this partnership by transforming a performance vehicle into a canvas for storytelling, merging the prestige of a luxury automobile with the creativity and excitement of one of the world’s most popular competitive games.
The collaboration between Mercedes‑Benz and Riot Games demonstrates how brands can engage with esports audiences in innovative ways. By combining advanced automotive design with gaming culture, the CLA Art Piece captures the spirit of Worlds 2025, reflecting both the technical sophistication of the CLA and the artistry of esports. Each detail—from the chrome finish to the engraved championship history—has been meticulously crafted to resonate with fans who appreciate both high-performance vehicles and the immersive worlds of gaming.
This art piece also reflects the growing influence of esports as a cultural and creative force. By integrating elements of the Summoner’s Cup into the CLA, Mercedes‑Benz acknowledges the tournament’s significance while offering fans a unique way to experience the game beyond the digital arena. The vehicle becomes more than a display; it embodies the excitement, dedication, and global reach of competitive gaming, celebrating the players, the teams, and the millions of fans who contribute to the League of Legends phenomenon.
In conclusion, the League of Legends Mercedes‑Benz CLA Art Piece is a landmark project that blends automotive design, creative expression, and esports culture into a single, memorable creation. By honoring the history of the World Championship, showcasing the intricacies of the Summoner’s Cup, and highlighting the dedication of the gaming community, Mercedes‑Benz has delivered a truly distinctive tribute to Worlds 2025. As the tournament begins in October, this art piece serves as both a celebration of past achievements and a symbol of the excitement and innovation that continue to define the future of esports and gaming.
