Levi Strauss Adds Artemis Patrick to Board
Levi Strauss & Co. (LS&Co.) announced the election of Artemis Patrick to its board of directors, effective February 1, 2025. This appointment underscores the company’s commitment to enhancing its leadership team with experienced professionals who bring a wealth of industry knowledge. Additionally, Patrick has been appointed to serve on the board’s Audit and Nominating, Governance, and Corporate Citizenship Committees, starting March 1, 2025.
Patrick is currently the Levi Strauss president and CEO of Sephora North America, where she oversees the strategic vision, operations, and financial performance of Sephora’s businesses in the United States and Canada. Her career, spanning nearly two decades at Sephora, has been marked by significant achievements across merchandising, brand building, partnerships, and e-commerce. These accomplishments make her a valuable asset to LS&Co. as it aims to strengthen its position as a leader in the retail and apparel industries.
Bob Eckert, Levi Strauss chairman of the LS&Co. Board of Directors, expressed his enthusiasm for Patrick’s appointment: “It’s an honor to welcome Artemis Patrick to our board. Artemis has a proven track record as a multifaceted leader, with roots in merchandising, brand building, partnerships, and e-commerce. Her deep industry and leadership expertise will be a valuable addition to our board as we continue to strengthen LS&Co.’s position in the retail and apparel industries while also furthering the company’s pivot to becoming a best-in-class omnichannel retailer.”
As CEO of Sephora North America, Levi Strauss Patrick plays a pivotal role in shaping the retailer’s strategic multiyear growth initiatives across the U.S. and Canada. She also serves as a member of Sephora’s Global Leadership Team (SLT) and leads the North American Operating Committee. Her influence extends beyond Sephora, as she actively participates in Cosmetic Executive Women’s board, an organization dedicated to supporting and promoting talented women in the beauty industry.
Patrick’s tenure at Sephora spans 19 years, during which she has consistently demonstrated leadership and innovation. Before being Levi Strauss appointed CEO, she served as global merchandising officer for Sephora and chief merchandising officer for Sephora Americas. These roles saw her spearheading groundbreaking initiatives and fostering strong partnerships that have significantly contributed to Sephora’s growth and prominence in the beauty retail sector. Her strategic insights and ability to navigate complex market dynamics have earned her a reputation as a transformative leader.
“Growing up in San Francisco – home of Levi Strauss & Co. – I have been a fan of Levi’s® since I was a teenager,” said Patrick. “Levi’s® is the undisputed leader in denim – a global icon – that is evolving into a true lifestyle apparel brand. It’s a privilege to join the board at Levi Strauss & Co., and I look forward to working alongside this amazing team as it becomes a world-class retailer known for both its fashion and consumer experience while driving sustainable, profitable growth for the long term.”
Patrick’s connection to Levi Strauss & Co. is deeply personal, given her roots in San Francisco, where the iconic brand was founded. Her passion for Levi’s® and her extensive experience in the retail industry position her to contribute significantly to LS&Co.’s ongoing transformation into a global lifestyle brand. Her focus on innovation, consumer experience, and sustainability aligns seamlessly with the company’s vision for the future.
Her academic Levi Strauss background further highlights her dedication to excellence. Patrick earned a Bachelor of Arts in economics from the University of California, Santa Cruz, and later obtained a Master of Business Administration from San Francisco State University. These academic achievements laid the foundation for her successful career in the competitive retail industry.
Patrick’s appointment comes at a pivotal time for LS&Co. as the company continues to navigate a rapidly evolving retail landscape. The board’s decision to bring her on reflects a strategic move to leverage her expertise in omnichannel retailing, a critical area of focus for the company. As consumer preferences shift and digital channels become increasingly integral to retail success, Patrick’s insights into e-commerce and her track record of driving growth through innovation will be invaluable.
Under the leadership Levi Strauss of CEO Chip Bergh, LS&Co. has been making strides to position itself as a leader in sustainable and innovative practices within the apparel industry. The company has been focused on expanding its direct-to-consumer channels, enhancing its digital capabilities, and strengthening its global brand presence. Patrick’s experience aligns closely with these priorities, making her an ideal addition to the board.
Patrick’s role on the Audit and Nominating, Governance, and Corporate Citizenship Committees will allow her to contribute to critical aspects of the company’s governance and operational strategies. Her experience in overseeing complex operations at Sephora will bring a fresh perspective to these committees, helping LS&Co. refine its practices and maintain its commitment to corporate responsibility.
Levi Strauss & Co. is renowned for its rich history and commitment to innovation. Founded in 1853, the company has become synonymous with denim and has played a significant role in shaping global fashion trends. Today, LS&Co. is focused on becoming a best-in-class omnichannel retailer and expanding its offerings beyond denim to include a diverse range of lifestyle apparel. The appointment of Artemis Patrick to the board marks another step in this journey, as the company seeks to leverage her expertise to drive sustainable growth and enhance its competitive edge.
Patrick’s appointment also reflects LS&Co.’s broader commitment to diversity and inclusion. By bringing leaders with diverse backgrounds and experiences onto its board, the company ensures that it remains attuned to the needs of its global consumer base. Patrick’s leadership at Sephora, a company known for its commitment to inclusivity and innovation, aligns perfectly with LS&Co.’s values.
In recent years, LS&Co. has been recognized for its efforts in sustainability and corporate responsibility. The company has implemented initiatives to reduce its environmental impact, including water-saving techniques in its manufacturing processes and commitments to sourcing sustainable materials. Patrick’s experience in leading a global retail organization with a focus on innovation and consumer engagement positions her to contribute meaningfully to these initiatives. Her insights will be particularly valuable as LS&Co. continues to integrate sustainability into its core business strategies.
As LS&Co. looks to the future, the addition of Artemis Patrick to its board of directors signals a commitment to excellence, innovation, and sustainable growth. Her extensive experience, strategic vision, and passion for the Levi’s® brand make her a perfect fit for this role. With her leadership, LS&Co. is well-positioned to navigate the challenges and opportunities of the modern retail landscape while staying true to its heritage and values.
Patrick’s journey from a San Francisco teenager who admired Levi’s® to a key player on the company’s board is a testament to the enduring appeal of the brand and its ability to inspire. As she takes on this new role, Patrick’s contributions will undoubtedly help shape the next chapter in Levi Strauss & Co.’s storied history, ensuring its continued success and relevance in an ever-changing world.
