Johnson Health Tech Retail, Inc., the U.S.-based retail arm of Johnson Health Tech, Co., Ltd (TPE:1736), maintains its five-decade dedication to investing in the fitness industry through its recent acquisition of leading residential fitness brands BowFlex® and Schwinn® Fitness, along with the innovative JRNY® digital fitness platform. These strategic additions complement Johnson’s esteemed portfolio of residential and commercial fitness brands, such as Matrix, Horizon, and Vision, amplifying the reach of the fitness and wellness giant across the globe.
“By enriching our retail offerings with renowned names in connected home fitness equipment, we are poised to cater to our customers and partners more comprehensively than ever,” stated Ryan Hoodjer, VP of Operations and Commerce at Johnson Health Tech. “With an expanded array of modalities, compelling features, and price points tailored for home gyms, we remain steadfast in our commitment to aiding individuals in prioritizing their health and wellness.”
BowFlex has been a trailblazer in home gym innovations for over three decades, crafting space-efficient strength and cardio products that empower users in their daily fitness endeavors. The brand’s diverse product range includes signature home gyms, SelectTech® adjustable weights, the Max Trainer® stepper-elliptical hybrid, and the Velocore® bike, providing a dynamic workout experience.
The JRNY digital fitness platform delivers personalized cardio, strength, and bodyweight workouts directly from the touchscreen of compatible BowFlex or Schwinn cardio products, tablets, or mobile devices. Members gain access to an array of features, from trainer-led workouts on demand to streaming entertainment options like Netflix or Amazon Prime*, and immersive virtual courses through Explore the World, totaling over 200 scenic routes. Tailoring recommendations based on individual fitness levels, preferences, and goals, JRNY ensures a bespoke fitness journey to optimize results and foster engagement.
Since its establishment in 1965, Schwinn Fitness has stood as a venerable name in indoor cycling, offering a comprehensive lineup of innovative cardio solutions. Evolving from its roots in traditional bicycles, Schwinn Fitness embraces cutting-edge technology to provide a range of fitness equipment tailored for home use, including upright and recumbent bikes, as well as ellipticals, catering to users of all fitness levels.
BowFlex and Schwinn products are available for purchase through their respective websites and select retailers. New JRNY members can kickstart their fitness journey with a free trial membership via jrny.com or through the iOS or Android app stores.
We are excited to build upon the storied legacy that has positioned these award-winning, iconic fitness brands as top choices for consumers seeking quality home gym equipment, Hoodjer remarked. Anticipate a robust product pipeline both this year and beyond, with forthcoming releases set to elevate BowFlex, Horizon, Schwinn, and JRNY to new heights. The future is indeed bright.
