Infinitum Honored with ‘Coolest Thing Made in Austin’ Award by ARMA
Infinitum, the pioneering company behind sustainable air-core motor technology, has been honored with the prestigious “Coolest Thing Made in Austin” award by the Austin Regional Manufacturing Association (ARMA). This annual recognition celebrates outstanding contributions to Central Texas manufacturing, with a particular focus on groundbreaking innovations that drive industry advancement. Infinitum’s achievement underscores its role in reshaping the electric motor landscape with a product that not only enhances energy efficiency but also promotes sustainability and circularity.
As industries worldwide strive for more energy-efficient solutions, Infinitum has emerged as a leader in electric motor innovation. Traditional motors, which consume vast amounts of electricity, are widely used in industrial applications, HVAC systems, and data centers. Infinitum’s next-generation motor technology offers a paradigm shift by drastically reducing energy consumption and material usage while delivering superior performance.
At the core of Infinitum’s breakthrough is its innovative stator design, which replaces traditional iron cores with a lightweight, printed circuit board (PCB) stator. This design eliminates the need for iron, significantly reducing the motor’s weight and overall material footprint. In addition to being 50% lighter than conventional motors, Infinitum’s motors use 66% less copper, contributing to a more sustainable supply chain and a lower environmental impact.
The benefits of Infinitum’s motor systems extend beyond energy savings. By integrating a variable frequency drive (VFD), these motors optimize energy use, reducing consumption by up to 20% compared to standard motor systems. This feature is especially critical in power-intensive applications, such as AI-driven data centers, where every watt saved contributes to cost reductions and sustainability goals. Infinitum’s motors are already powering some of the world’s largest AI data centers, as well as industrial and mission-critical facilities that demand high efficiency and reliability.
Beyond efficiency, Infinitum’s design philosophy prioritizes longevity and recyclability. Unlike conventional motors that are often discarded at the end of their lifecycle, Infinitum’s motors are designed for reuse. Their modular construction allows for easy disassembly, repair, and component replacement, extending the motor’s lifespan and keeping valuable materials out of landfills. This commitment to circularity aligns with global sustainability trends and provides long-term value to customers seeking environmentally responsible solutions.
Infinitum’s impact is not limited to technological innovation; it is also driving economic growth and job creation in the Austin area. The company has rapidly expanded its manufacturing capabilities to meet the growing demand for energy-efficient motor solutions. By leveraging advanced manufacturing techniques, Infinitum ensures that its motors are produced with the highest levels of quality and efficiency, further solidifying Austin’s reputation as a hub for cutting-edge manufacturing and technology.
“Winning the ‘Coolest Thing Made in Austin’ award is a tremendous honor, particularly given the wealth of innovation in our city,” said Ben Schuler, founder and CEO of Infinitum. “This recognition is a testament to the hard work and dedication of our engineering and manufacturing teams, who have maintained the highest standards of quality while scaling production to meet increasing demand. As the world shifts toward more sustainable energy solutions, our next-generation motor systems are playing a crucial role in reducing power requirements and improving the efficiency of AI data centers and other high-energy applications.”
The ARMA Awards highlight the best in Central Texas manufacturing, showcasing companies that are pushing the boundaries of what is possible in design, production, and sustainability. Infinitum’s recognition reinforces the importance of innovation in driving economic growth and environmental responsibility. As industries continue to face increasing energy demands and regulatory pressures, solutions like motors provide a path forward, demonstrating that efficiency and sustainability can go hand in hand.
Infinitum’s award-winning technology represents a significant leap forward in electric motor design, with implications that extend across multiple industries. From HVAC and industrial automation to electric vehicles and data centers, the company’s motors offer a compelling solution for businesses looking to reduce their carbon footprint while maintaining peak performance. As continues to grow and expand its influence, its commitment to sustainability and technological excellence remains at the forefront of its mission.
