Hyundai Motor Company made waves in the automotive world by debuting its highly anticipated IONIQ 9 all-electric SUV at the iconic Goldstein House in Beverly Hills, California. This unveiling, strategically held ahead of the Los Angeles Auto Show, marks the latest chapter in Hyundai’s commitment to electric vehicle (EV) innovation. As Hyundai’s first large, three-row electric SUV and the third model in the IONIQ EV lineup, the IONIQ 9 embodies the company’s dedication to blending advanced technology, sustainable design, and luxurious comfort.
Hyundai’s Rising Dominance in the EV Market
Hyundai has firmly established itself as a leader in the U.S. EV market, securing a top-three position in EV sales. The success of the award-winning IONIQ 5 and IONIQ 6 has driven this achievement, earning the brand global recognition. With the introduction of the IONIQ 9, Hyundai aims to solidify its status further and capture a broader market segment in the growing EV landscape.
A Stunning Venue for a Groundbreaking SUV
The choice of Goldstein House as the venue for the IONIQ 9’s world premiere was deliberate. Known for its celebrated mid-century modern architecture, the location served as a metaphor for the SUV’s design philosophy—spaciousness, innovation, and timeless appeal. The panoramic view of the Los Angeles skyline provided a breathtaking backdrop, underscoring Hyundai’s confidence in its new flagship EV.
José Muñoz, President and Global Chief Operating Officer of Hyundai Motor Company, emphasized this sentiment during his opening speech:
“We are making remarkable progress in the industry and working hard to maintain leadership in electrification. The IONIQ 5 and 6 have achieved multiple accolades as World Cars of the Year. Tonight, we’re taking it to the next level with the all-new IONIQ 9.”
Design and Functionality: A Blend of Aerodynamics and Comfort
SangYup Lee, Executive Vice President and Head of Hyundai and Genesis Global Design, introduced the IONIQ 9’s cutting-edge design, which integrates aerodynamic performance with aesthetic appeal. Dubbed the “Aerosthetic” silhouette, the SUV’s exterior showcases sleek lines and a commanding presence. The interior, on the other hand, is a testament to Hyundai’s customer-centric design philosophy.
The IONIQ 9 offers a luxurious, lounge-like atmosphere with space for up to seven occupants. Its flexible seating arrangements, advanced features, and Universal Island 2.0 console create a premium environment designed to cater to individual needs while fostering a sense of togetherness.
Event Highlights: Insights, Innovation, and Entertainment
The unveiling event was attended by over 300 global media representatives, influencers, and thought leaders. A key feature of the evening was the Terrace Talk series, which facilitated discussions among Hyundai executives, tech influencers like Judner Aura, and entertainment reporter Amanda Salas. These conversations explored the IONIQ 9’s innovative features, Hyundai’s vision for the future, and the evolution of the IONIQ brand.
Sungwon Jee, Senior Vice President and Global Chief Marketing Officer of Hyundai Motor Company, emphasized the significance of the event’s setting:
“The Goldstein House was more than just a venue; it symbolized the values and aspirations of the IONIQ 9. This was not just a launch—it was an experience designed to connect people.”
Interactive displays further enriched the evening. Exhibition items, including die-cast models of the IONIQ 9, showcased the vehicle’s versatile seating configurations and spacious third row. A centerpiece boat sculpture represented the design inspiration behind the SUV’s sleek yet spacious aesthetic.
A Celebration of Korean Culture
The event also highlighted Hyundai’s Korean roots through its culinary offerings and entertainment. Chef Kwang Uh of Baroo, named the Los Angeles Times’ 2024 Restaurant of the Year, curated a sustainable, no-waste menu inspired by the IONIQ 9’s themes of innovation and sustainability. Guests enjoyed Korean delicacies crafted from locally sourced ingredients, reflecting Hyundai’s commitment to eco-consciousness.
Adding to the electric atmosphere, renowned Korean DJ Raiden performed, energizing the crowd with a set that fused modern beats with traditional influences.
The unveiling of the IONIQ 9 marks a pivotal moment for Hyundai Motor Company as it continues to push the boundaries of EV technology and design. With its spacious interior, advanced features, and innovative styling, the IONIQ 9 is poised to redefine the electric SUV segment. By blending luxury, sustainability, and cutting-edge technology, Hyundai is not just keeping pace with the EV revolution—it’s leading it.
For more insights into the IONIQ 9 and the story behind its creation, visit Hyundai’s Worldwide YouTube channel.
