Hyundai Motor Group (the Group) is thrilled to announce the opening of a new Korean restaurant, ‘Na Oh’, in collaboration with world-renowned three-Michelin-Star Chef Corey Lee. Located at the Hyundai Motor Group Innovation Center Singapore (HMGICS), Na Oh opens on June 15 as part of the relaunch of HMGICS’ customer experience programs.
Na Oh, meaning ‘moving from inside out’ in Korean, is more than just a restaurant. It serves as a cultural hub for Korean cuisine, craft, and design, showcasing the work of Korean artisans. Under the culinary leadership of San Francisco-based Chef Lee, Na Oh brings a modern touch to traditional Korean cuisine, marking Lee’s debut project in Southeast Asia.
“We’re excited to bring this unique culinary experience to our Innovation Center in Singapore,” said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “By working with Chef Lee, we’re blending Korean tradition with global innovation, representing what modern Korean culture is all about.” Every detail of Na Oh, from interior design to tableware and uniforms, reflects Korean tradition, with historic preparation techniques reimagined for the modern day. The restaurant has partnered with traditional Korean artisans to create an authentic experience.
Chef Lee’s 4-course prix fixe menu includes the option to choose Jinjitsang, a traditional Korean meal served with various side dishes. The menu will be updated throughout the year, featuring creative dishes based on Korean fermentation and seasonal ingredients. His inaugural summer menu showcases innovative takes on traditional Korean dishes such as:
- Mulhwe – a seafood dish served in an icy kimchi broth.
- Naengmyun – cold buckwheat noodles with beef in a broth prepared from dongchimi and long-simmered beef stock, accompanied by thinly sliced, sea-salt-cured beef strip loin, offering a modern twist on a classic Korean favorite.
- Samgyetang – a ginseng-flavored chicken dish that’s a summertime specialty in Korea, evoking the nostalgic taste of homemade broth and slow cooking.
Na Oh’s menu uses fresh ingredients grown in HMGICS’ vertical Smart Farm, offering a unique seed-to-table experience. This fully automated, robotics-driven farm cultivates nine different crops, including ice plant, red coral lettuce, Swiss chard, mustard, kale, romaine lettuce, and mizuna.
“Partnering with Hyundai has been inspiring, allowing us to combine its cutting-edge innovation with our reimagined Korean cuisine,” said Chef Corey Lee. “Na Oh will introduce a fresh, accessible take on Korean cuisine to Singapore’s food lovers, merging casual and fine dining elements. Hyundai’s commitment to enhancing the HMGICS visitor experience has allowed us to offer high-quality dishes and meticulous preparation in a welcoming, family-friendly setting.” Na Oh will be open from Wednesday to Sunday for lunch and dinner. Reservations are recommended and can be made through the HMGICS website.
Alongside the new restaurant, HMGICS is reopening its customer experience (CX) space with various programs to increase interaction with local customers in Singapore. This includes HMGICS’ 618-meter rooftop Skytrack, offering visitors a thrilling ride in a locally produced Hyundai IONIQ 5 with a professional driver.
Visitors can also tour the IONIQ Lounge and Smart Farm, including a tasting session of the Smart Farm’s crops. Additionally, visitors can witness the highly automated, advanced manufacturing processes in operation at HMGICS through an immersive 3D Virtual Reality tour.
These experiences are part of an 80-minute CX Discovery Tour, offered free of charge. Reservations can be made on the HMGICS website and should be made separately from Na Oh dining reservations.
