Hyundai Motor Group (the Group) and the Dutch government have forged a partnership aimed at advancing smart mobility and connectivity features for Hyundai and Kia vehicles. This collaboration brings together the Group’s Advanced Vehicle Platform (AVP) Division, Kia Connect GmbH, and the Netherlands to integrate Hyundai and Kia infotainment systems with Dutch infrastructure. This integration will enable vehicles to access real-time traffic accident data and receive alerts about approaching emergency vehicles, promoting safer driving practices and aiding in traffic congestion management.
Starting from the fourth quarter of this year, Dutch drivers subscribed to Hyundai and Kia’s connected car service will enjoy wireless software updates via Over-the-Air (OTA) technology. These updates will equip their vehicles with enhanced safety and smart features.
The signing ceremony for the Letter of Intent (LoI) took place at Hyundai Motor Group’s Namyang Research and Development Center in South Korea. Key attendees included Kees van der Burg, Vice Minister of the Ministry of Infrastructure and Water Management, Netherlands; Chang Song, President and Head of Advanced Vehicle Platform Division, Hyundai Motor Group; Olivier Pascal, General Manager and Head of Connectivity, Kia Connect GmbH; and Tyrone Johnson, Managing Director of Hyundai Motor Europe Technical Center GmbH.
President Song highlighted the Group’s commitment to improving connectivity services and enhancing in-vehicle customer experience through collaboration with the Netherlands. He emphasized the importance of shared data in enhancing road safety and supporting the global development of smart mobility and connectivity services.
Mark Harbers, the Dutch Minister of Infrastructure and Water Management, expressed his excitement about the agreement, underscoring the potential of technology to revolutionize the mobility sector and enhance vehicle safety. He welcomed the collaboration between the Netherlands and Hyundai Motor Group, leveraging Dutch infrastructure data and Korean technological expertise.
This initiative aligns with the Group’s strategic transition towards SDx (software-defined everything) and its vision of creating a user-centric mobility ecosystem driven by software and AI. The Group remains committed to working with the Netherlands to explore further opportunities for enhancing the smart mobility experience for users.
