On October 14th, HONGQI made a splash at the 2024 Paris Motor Show by unveiling its latest new energy vehicles, the EH7 and EHS7, and announcing the commencement of orders in Europe. These two models captured the interest of global consumers with their impressive performance and competitive pricing, adding a vibrant touch of Chinese red to the event.
During the launch, Mr. Liu Changqing, Vice President of the HONGQI Brand Operation Committee at FAW, presented the brand to the world, highlighting HONGQI’s unique appeal and rich heritage. He introduced the EH7 and EHS7, both of which drew significant attention for their exceptional design and cutting-edge technology. Mr. Liu also revealed the pricing, with the EH7 starting at €49,999 and the EHS7 at €53,999, offering consumers an attractive value proposition.
The event featured a memorable appearance by renowned French singer Joyce Jonathan, who gracefully showcased the HONGQI EHS7 as its inaugural user. Additionally, HONGQI announced an exciting co-branding initiative with internationally acclaimed fabric manufacturer SCABAL, symbolizing a shared commitment to quality and innovation.
The unveiling of the EH7 and EHS7 has positioned them as the highlights of the Paris Motor Show, thanks to their outstanding product quality, affordability, and genuine service policy. This launch underscores HONGQI’s robust capabilities in the new energy sector and solidifies its ambitions to emerge as the “World’s New Luxury Automotive Brand.”
HONGQI’s development strategy for the European market is clear, focusing on establishing a new energy channel network while enhancing collaboration with local partners to boost brand visibility and influence. Over the next five years, HONGQI plans to introduce an additional 10 new models to meet the growing demand for high-quality, intelligent, and environmentally friendly vehicles among European and global consumers.
