On October 14th, HONGQI made a striking entrance at the 2024 Paris Motor Show, unveiling its new energy vehicles, the EH7 and EHS7, alongside the announcement of order openings in Europe. These models attracted global consumer interest with their impressive performance and competitive pricing, adding a vibrant splash of Chinese red to the event.
During the launch, Mr. Liu Changqing, Vice President of HONGQI Brand Operation Committee FAW, presented the brand to the world, highlighting the unique charm and rich heritage of HONGQI. He introduced the EH7 and EHS7, both of which captivated audiences with their outstanding design and cutting-edge technology. Mr. Liu also revealed the pricing: the EH7 starts at €49,999, while the EHS7 begins at €53,999, offering consumers an appealing cost-effective choice.
The event featured a special appearance by renowned French singer Joyce Jonathan, who elegantly represented the HONGQI EHS7 as its first user. Additionally, HONGQI announced a significant co-branding initiative with SCABAL, a prestigious fabric manufacturer, celebrating a shared commitment to quality and innovation.
The launch of the EH7 and EHS7 at the Paris Motor Show 2024 positioned them as key highlights of the exhibition, thanks to their exceptional quality, affordability, and customer-focused service policies. This introduction underscores HONGQI’s robust capabilities in the new energy sector and establishes a strong foundation for its aspiration to become the “World’s New Luxury Automotive Brand.”
HONGQI’s strategy for the European market is well-defined, with plans to actively develop a new energy channel network, strengthen partnerships, and enhance brand visibility and influence. Over the next five years, HONGQI aims to introduce an additional 10 new models to cater to the growing demand for high-quality, intelligent, and eco-friendly vehicles from European and global consumers.
