GWM Records Dual Growth in NEV and Global Markets as Brazil Plant Nears Launch
On August 1, 2025, Great Wall Motor Company Limited (GWM) announced its sales performance for July, revealing a continued trajectory of strong growth across multiple business segments. The company’s results underscored its ability to maintain momentum in both the rapidly evolving new energy vehicle (NEV) market and in overseas operations, while also marking a significant milestone in its global expansion strategy.
In July alone, GWM sold 104,372 vehicles worldwide, representing a 14.34% year-on-year increase. Within this total, NEV sales surged to 34,593 units, up an impressive 43.27% compared with the same month last year. Vehicles priced above RMB 200,000 accounted for 33,511 units, marking a robust 46.69% rise. Overseas sales continued their steady climb, reaching 41,088 units, up 7.60% year-on-year. The company’s distinctive “boxy-style” vehicles also performed strongly, with 44,801 units sold — a 17.01% increase — reinforcing GWM’s leading position in the boxy SUV category.
The month of July also held special significance for GWM, as it celebrated its 35th anniversary alongside more than 15 million users worldwide. This milestone reflected the company’s sustained commitment to innovation, high-quality products, and long-term brand building. Over the years, GWM has consistently launched new models, enhanced vehicle performance, and expanded its market presence. The company’s pragmatic and quality-focused strategy has earned it recognition from both consumers and the global media.
On July 20, People’s Daily featured GWM on its front page, commending the automaker’s achievements in advancing core technologies, strengthening vertical integration, and executing a successful globalization strategy. The publication highlighted GWM’s dedication to “high-quality development” as a central pillar of its business approach. On the same day, The New York Times published a detailed article on GWM’s Brazil manufacturing facility, set to officially open in August. The report praised GWM’s ability to localize operations and adapt to the Brazilian market, noting: “Its goal is to reinvent the way Brazil drives, and ultimately, the rest of Latin America, much as Chinese automakers have already done across much of Asia and want to do in Europe.”
GWM’s market positioning remains anchored in its “All Categories, All Powertrains, All Users” strategy. Within its NEV roadmap, plug-in hybrid electric vehicles (PHEVs) are the centerpiece, supported by the company’s proprietary Hi4 platform. This platform delivers a unique combination of intelligent four-wheel-drive capabilities, enhanced fuel efficiency, and environmental benefits — aligning perfectly with GWM’s “intelligent + off-road” brand identity. While some competitors have focused on low-cost electric vehicles, GWM has prioritized delivering value through advanced technology and high-quality products. This approach is increasingly resonating with consumers as global market preferences shift toward performance and reliability.
Industry data underscores this trend. In the first half of 2025, China’s PHEV exports jumped by 177%, with growing demand seen in markets ranging from Australia and Southeast Asia to the Middle East and the European Union. GWM’s Hi4-based hybrid technology has been well-received in these regions, meeting the demand in emerging markets for energy-efficient, high-performance vehicles. This has translated into sustained growth for GWM’s high-value models and an enhanced global reputation.
Globally, GWM continues to advance its “ONE GWM” brand strategy, building an integrated “Global Ecosystem” that spans research and development, manufacturing, supply chains, sales, and after-sales service. The company’s international presence now includes over 1,400 overseas sales outlets, total overseas sales exceeding 2 million units, and more than 15 million customers worldwide.
In July, GWM vehicles made their mark in motorsports and brand events across various regions. The GWM TANK 300 and POER pickup participated in the Peru Rally, earning the title of “All-Terrain King” in Southeast Asia. In South America, the TANK 300 gained visibility through a series of promotional activities, while the ORA 03 made its debut in Indonesia. In South Africa, GWM was honored with both the “Dealer Satisfaction Gold Award” and the “Best Progress Award.” Meanwhile, the GWM TANK 500 diesel version was launched in Thailand, further strengthening the company’s footprint in Southeast Asia.
CCTV Finance also reported on the growing appeal of Chinese automakers in Brazil, noting that GWM has achieved significant brand recognition among local consumers. During the BRICS Summit, GWM was the only Chinese automaker invited to participate in a roundtable discussion for Chinese enterprises in Brazil. The company’s Brazil plant, scheduled to commence operations in August, will become its third full-process overseas manufacturing facility — a milestone expected to significantly enhance GWM’s production and localization capabilities in Latin America.
Looking ahead to the second half of the year, GWM plans to accelerate the rollout of Hi4-based models in Europe, Southeast Asia, and South America, supported by a wave of new global product launches. With expanding overseas operations, stronger localization strategies, and continued innovation in intelligent hybrid technology, GWM is steadily advancing toward its strategic goal of becoming a “Global Intelligent New Energy Technology Company.”
