Cosentino Boosts Sales and Manufacturing Efficiency with Gurobi’s Advanced Optimization Technology
Gurobi Optimization, LLC, a global leader in decision intelligence and mathematical optimization software, is playing a pivotal role in driving operational excellence at Cosentino—a world-renowned manufacturer of innovative mineral-based surface solutions. By harnessing the power of Gurobi’s optimization engine, Cosentino has been able to significantly enhance its sales planning and manufacturing efficiency across its expansive international operations.
Cosentino, headquartered in Spain, is known for producing and distributing high-performance surfaces for architecture and design, including brands such as Silestone®, Dekton®, and Sensa®. With a commercial footprint that spans over 100 countries, Cosentino operates on a massive scale. Its global sales strategy involves coordinating over 1,000 commercial representatives, each responsible for frequent customer visits and relationship-building in competitive, rapidly evolving markets. Planning these visits efficiently—while accounting for geography, sales potential, time constraints, and real-time market data—presents a complex logistical challenge.
To address this complexity, Cosentino turned to Gurobi’s powerful mathematical optimization solver. The Gurobi Optimizer enables Cosentino’s data science team to develop and deploy models that generate optimal two-week visit schedules for each representative. These schedules are not only geographically optimized but also strategically aligned with revenue potential and sales priorities. This has resulted in a measurable improvement in commercial efficiency, reducing travel time and increasing the number of high-value customer interactions.
At the same time, Cosentino’s operations extend beyond the sales front. The company also runs several advanced manufacturing facilities, where it produces large volumes of architectural and decorative surfaces. These production lines must be carefully managed to minimize downtime, avoid bottlenecks, and meet fluctuating demand from global markets. As product demand grows and market conditions shift, Cosentino’s manufacturing teams require agile and reliable tools to make fast, data-driven decisions.
Once again, Gurobi’s optimization technology stepped in to provide the solution. By modeling Cosentino’s complex production systems and constraints—ranging from equipment capacities and material availability to labor scheduling and demand forecasts—the Gurobi Optimizer helps ensure smooth operations and continuous throughput. It enables the Cosentino team to anticipate issues before they arise, allocate resources more effectively, and streamline scheduling across multiple production lines.
Antonio Carrasco Pérez, Cosentino’s Director of Data Analytics, emphasized the importance of technological trust and stability in such high-stakes environments:
With Gurobi, our Data Science team can be confident; they can disconnect at the end of the day, and they can focus on solving problems—not worrying about whether the technology is reliable or not.”
The collaboration between Cosentino and Gurobi reflects a broader industry trend toward decision intelligence—the application of advanced analytics and AI-based tools to improve business decisions. With Gurobi’s optimization engine embedded into both strategic and operational layers of the business, Cosentino is setting a benchmark in the use of mathematical optimization for industrial efficiency.
Duke Perrucci, CEO of Gurobi Optimization, underscored the significance of this partnership:
From smarter sales planning to optimized manufacturing, we’re proud to help innovative companies like Cosentino drive impact by leveraging the power of mathematical optimization.”
The results are clear: better route planning for sales teams, enhanced productivity on the factory floor, and a greater ability for Cosentino to respond to global demand with agility and precision. These improvements contribute not only to cost savings and performance gains but also to stronger customer satisfaction and competitive advantage.
As companies across industries grapple with increasingly complex challenges, Cosentino’s example demonstrates the transformative potential of optimization technology. From data scientists and planners to frontline sales representatives and plant managers, teams across Cosentino’s global network now benefit from smarter tools and more efficient processes—all powered by Gurobi.
To explore how Cosentino implemented Gurobi’s optimization solutions in greater detail, including the specific models and performance metrics used, readers can access the full case study on Gurobi’s website.
About Gurobi Optimization
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