On the evening of October 23, Dongfeng Motor celebrated the grand opening of the Dongfeng Center in Ljubljana, Slovenia’s capital. Marking a new chapter in the Slovenian automotive industry, Dongfeng introduced two new models—the VOYAH COURAGE and FORTHING S7—making their debut in the Slovenian market and injecting fresh energy into the region’s automotive landscape.
The opening ceremony was attended by Chinese Ambassador to Slovenia Wang Shunqing, who delivered a keynote speech. Dignitaries from Slovenian government departments, including the Ministries of Economy, Culture and Tourism, and Science and Technology, joined the event, as well as representatives from the China-Slovenia Business Association. Key Dongfeng partners from Eastern Europe, local Slovenian dealers, and media also gathered for the occasion. Special guest Raiven, a renowned Slovenian singer and Dongfeng brand ambassador, performed live.
During the event, Dongfeng Motor showcased a range of products from its key brands: DONGFENG, VOYAH, and MHERO. Featured models included the Dongfeng MAGE, BOX, SHINE, VOYAH FREE, and MHERO Ⅰ. Xie Qian, head of Dongfeng’s European team, presented an overview of the brand’s technology, vision, and latest innovations. The highlight of the event was the official launch of the high-end VOYAH COURAGE SUV and the FORTHING S7 sedan in Slovenia, offering local consumers a broader range of high-value, new-energy vehicle options.
Slovenia’s substantial government incentives for new energy vehicles make it a prime market for Dongfeng’s electric models, which are receiving positive reviews. The newly launched VOYAH COURAGE and FORTHING S7 combine modern aesthetics, luxurious interiors, and advanced technology, exemplifying Dongfeng’s prowess in new energy innovation and commitment to quality. In addition to new energy options, Dongfeng has introduced a diverse lineup of fuel and hybrid models, aiming to meet the varied demands of Slovenian drivers.
The opening of Dongfeng’s flagship store and the debut of its new models represent a strategic milestone in Dongfeng’s expansion into the Slovenian market. This event highlights Dongfeng Motor’s commitment to its international growth and is a significant achievement in its brand globalization strategy.
