GM Tops Canadian EV Sales in First Half of 2025, Driven by Expansive Multi-Brand Lineup
Backed by a diverse and expanding lineup of electric vehicles (EVs) under the Chevrolet, Cadillac, and GMC brands, General Motors (GM) has emerged as the top-selling EV automaker in Canada for the first half of 2025. This achievement underscores GM’s strategic shift toward electrification and positions the company as a dominant player in Canada’s increasingly competitive EV market.
According to newly released sales data, GM led the Canadian EV segment for the third consecutive quarter. The company’s EV market share in Canada soared to 23.2% in the second quarter of 2025, a remarkable rise from just 8.1% in the same quarter a year ago. This leap catapulted GM from sixth place to the top spot among EV sellers in the country, marking a significant milestone for the automaker.
EVs now represent 8.7% of GM Canada’s total vehicle sales. A noteworthy aspect of this growth is that more than 60% of GM EV buyers are new to the GM family, having never owned a Chevrolet, Cadillac, or GMC vehicle before. This indicates that GM’s electric offerings are not just appealing to loyal customers, but are also drawing in a large volume of first-time GM buyers — a testament to the widespread market appeal and competitiveness of its current EV lineup.
“For the past two years, GM has led the Canadian auto industry in total sales, and now that leadership includes EVs,” said Shane Peever, Vice President of Sales, Service, and Marketing at GM Canada. “With 13 EVs across Chevrolet, GMC, and Cadillac, we’re offering Canadians more choice than ever, and that’s bringing new customers into the GM family.”
Q2 2025 Highlights
The second quarter of 2025 brought several standout performances across GM’s EV lineup:
- Chevrolet Equinox EV: With a starting price below $49,000, the Chevrolet Equinox EV became the second best-selling model in the compact all-electric SUV segment. Its affordability and practicality have made it a popular choice for Canadian families looking to make the switch to electric mobility.
- Cadillac OPTIQ: Cadillac took the lead in the luxury EV segment, capturing an impressive 30.5% market share in the first half of 2025. The Cadillac OPTIQ emerged as the most-registered luxury EV in Canada through June, reinforcing Cadillac’s growing status in the premium electric space.
These results reflect growing consumer interest in EVs that offer both affordability and luxury, as well as GM’s strategic approach to electrification across different price points and customer segments.
GM’s Expanding EV Portfolio
One of the critical factors behind GM’s rise in the EV rankings is the breadth of its electric vehicle portfolio. Currently, GM offers 13 electric models across its three major brands — more than any other automaker in the Canadian market. This wide array of offerings includes:
- Full-Size Electric Trucks: GM has brought its EV technology to the full-size pickup segment with models like the Chevrolet Silverado EV, GMC Sierra EV, and the rugged GMC HUMMER EV. These vehicles offer long ranges and advanced features designed to meet the demands of work and recreation.
- Luxury Electric SUVs: Cadillac has introduced several high-end electric SUVs including the LYRIQ, Escalade IQ, and the OPTIQ, all of which combine luxury, innovation, and electric performance.
- Affordable Electric Crossovers: Chevrolet is addressing the mainstream market with accessible EVs like the Equinox EV and Blazer EV, aimed at consumers looking for budget-friendly, family-oriented electric transportation.
- Commercial EV Solutions: GM’s BrightDrop brand continues to support the electrification of commercial fleets, helping Canadian businesses meet sustainability goals and reduce emissions. BrightDrop’s electric vans are designed for last-mile delivery and fleet applications.
GM’s Broader Electrification Strategy
The automaker’s success in Canada is aligned with its global push toward zero-emissions mobility. GM’s investment in EV and battery production, alongside its rollout of the Ultium battery platform, is central to its long-term vision. The Ultium architecture allows for scalable vehicle development, enabling GM to launch a broad variety of EVs while managing costs and performance more effectively.
By leveraging this proprietary technology, GM is positioned to offer electric vehicles across a wide range of segments without sacrificing design, range, or functionality. This strategy not only helps GM compete in the present but also sets the foundation for future growth as EV adoption accelerates across Canada and beyond.
Consumer Appeal and Market Outlook
GM’s strong EV sales in Canada reflect a broader trend: Canadian consumers are showing growing interest in electric mobility, provided the vehicles meet key expectations in terms of affordability, range, reliability, and performance. GM’s approach — covering the spectrum from affordable family vehicles to luxury SUVs and work-ready trucks — is clearly resonating with the market.
The company’s ability to attract new customers with its EV offerings is particularly important, suggesting that GM is not merely shifting its existing customer base from gasoline to electric, but is actually expanding its overall footprint in the Canadian auto market.
With more EV models in the pipeline and increasing production capacity, GM appears well-positioned to maintain and even grow its leadership position in Canada’s electric vehicle landscape in the coming quarters.
As the transition to electric accelerates nationwide, General Motors’ multi-brand EV strategy — focused on variety, performance, and accessibility — may serve as a template for legacy automakers seeking to lead in an increasingly electrified automotive future.
