Geely Auto Strengthens Global Ties by Hosting Kazakhstani Users at the 2025 Asian Winter Games in Harbin
The 9th Asian Winter Games in Harbin, China, a city renowned for its breathtaking winter landscapes and vibrant ice culture, set the perfect stage for Geely Auto to showcase its commitment to cutting-edge technology, customer engagement, and international market expansion. From February 8th to 11th, Geely Auto welcomed nine Kazakhstani customers on an exclusive four-day tour of Harbin, offering them a unique opportunity to experience the brand’s technological advancements while immersing themselves in a rich cultural exchange. This initiative not only reinforced Geely’s dedication to its overseas customers but also emphasized the company’s vision of fostering stronger global user relations.
A Comprehensive Geely Brand Experience
During their stay in Harbin, the Kazakhstani delegation was treated to a fully immersive Geely brand experience, beginning with an exclusive visit to the state-of-the-art Geely Showroom in the city. The delegation had the chance to explore Geely’s latest vehicle lineup, with in-depth discussions led by automotive specialists who detailed the innovative features of each model. This interactive experience allowed the visitors to gain insights into Geely’s industry-leading advancements in smart connectivity, safety, and performance.
Test-driving sessions further highlighted the superior engineering and innovative technologies that define Geely vehicles. The guests were particularly impressed by the intuitive driving experience and cutting-edge driver assistance systems that provide enhanced safety and convenience. “The exceptional driving experience of my Monjaro had already won me over, and this visit has deepened my appreciation for Geely’s technological prowess and future direction,” shared Gulzat, a proud Monjaro owner from Kazakhstan.
A Celebration of International Sportsmanship
Beyond the automotive experience, the Kazakhstani visitors had the chance to soak in the thrilling atmosphere of the Asian Winter Games. On February 10th, they joined thousands of global fans to cheer for Kazakhstan’s national hockey team in an intense match against South Korea. The electric atmosphere in the stadium resonated with the event’s official motto, “Dream of Winter, Love among Asia,” symbolizing the unity and sportsmanship that the Games inspire.
For many of the guests, this event was more than just a sporting spectacle—it was a heartfelt moment of pride and camaraderie. “I feel extremely honored and grateful to participate in Geely’s Asian Winter Games user event. In Harbin, we experienced the unique charm of ice and snow, felt the rich Chinese cultural atmosphere, and every detail made us feel warm. This has been an unforgettable journey full of surprises and touching moments,” expressed Natalia, another Monjaro owner from Kazakhstan.
Geely’s Expansion in Kazakhstan: A Market on the Rise
Geely Auto has made significant strides in Kazakhstan over recent years, establishing itself as one of the most sought-after automotive brands in the region. The year 2024 was particularly momentous, with Geely expanding its model lineup to five vehicles, including the introduction of the Okavango and the Atlas 4WD, providing consumers with a diverse range of high-performance, premium-quality vehicles.
To further solidify its presence in Kazakhstan, Geely also expanded its retail footprint by opening a flagship store in the capital city, Astana. This move brought the total number of sales outlets in the country to 19, offering more customers access to Geely’s state-of-the-art products and services. As a result of these strategic expansions, Geely witnessed a remarkable 134% year-over-year sales increase in 2024. By January 2025, the brand had achieved a significant milestone by securing a spot among the top five automotive brands in local sales rankings for the first time.
These achievements underscore Geely’s unwavering commitment to delivering high-quality vehicles tailored to the needs of the Central Asian market. As the company continues to grow, its focus remains on providing premium, high-value products, coupled with an enhanced customer experience that resonates with its expanding user base.
Strengthening Emotional Bonds Through Shared Experiences
Geely Auto’s initiative to invite Kazakhstani customers to Harbin is a testament to the brand’s innovative approach to building deeper emotional connections with its global user community. By integrating cultural experiences with brand engagement, Geely continues to reinforce its customer-centric philosophy, ensuring that users feel valued and connected to the brand beyond just vehicle ownership.
This exclusive user tour was meticulously designed to go beyond traditional customer interactions. By providing participants with firsthand exposure to Geely’s technological innovations while immersing them in a globally celebrated event, the company successfully created a shared experience that strengthens user loyalty and appreciation. Geely Auto believes that such interactions play a crucial role in shaping a strong, co-growing international user community, where trust and enthusiasm drive long-term brand advocacy.
The Road Ahead: Geely’s Vision for the Future
As Geely Auto looks toward the future, its commitment to innovation and customer engagement remains stronger than ever. The company is not only focused on expanding its footprint in Kazakhstan but also aims to deepen its ties with users across Central Asia and beyond. Through continuous advancements in smart mobility, sustainable automotive solutions, and personalized user experiences, Geely is poised to redefine the way customers interact with and perceive automobile brands.
Moreover, Geely Auto’s presence at events like the Asian Winter Games serves as a powerful reminder of the brand’s global aspirations. By actively engaging with international customers and fostering cross-cultural experiences, Geely is positioning itself as a forward-thinking, globally conscious automotive leader that values its users as integral partners in its journey.
Geely Auto’s initiative in hosting Kazakhstani customers at the 2025 Asian Winter Games exemplifies the brand’s dedication to connecting with users on a deeper level. Through a blend of technology, cultural exchange, and international sporting excitement, the experience provided participants with unforgettable memories while reinforcing their loyalty to the brand.
By continuously investing in premium products, expanding its global reach, and prioritizing user engagement, Geely Auto is paving the way for a future where customer relationships extend far beyond the showroom. As the brand continues to evolve, it remains committed to journeying alongside its users, creating shared experiences, and shaping a world of automotive excellence built on trust, innovation, and community.
With its strategic vision and unwavering commitment to customer satisfaction, Geely Auto is well-positioned to strengthen its role as a global leader in the automotive industry, bringing people together through technology, adventure, and the shared love of the open road.
