Geely Auto Expands to Australia and New Zealand, Strengthening Global Presence Across Five Continents
Geely Auto has officially launched its next-generation SUV, the Geely EX5, in the Australian and New Zealand markets. This significant milestone completes Geely’s channel development and product rollout across five continents, marking a pivotal advancement in the company’s globalization strategy. By expanding into the Oceania region, Geely is solidifying its position as a major global automotive player, ensuring its innovative, high-quality vehicles reach a broader audience worldwide.
High-Quality Local Operations and a Vision for Accelerated Globalization
Geely Auto remains committed to its “one country, one policy” strategy, customizing its approach based on local market conditions. The company has implemented precise measures to ensure efficient operations across more than 80 countries and regions globally. With the official launch in Australia and New Zealand, Geely is leveraging these markets as breakthrough points for its worldwide growth and development.
As 2025 marks the beginning of Geely’s ambitious 2030 Vision, the company is focused on reinforcing its global footprint. This vision is centered on sustainable development, technological innovation, and user-centric strategies that enhance its competitive edge in international markets. Looking forward, Geely is set to target additional key markets and expand its global reach, further demonstrating its commitment to long-term international success.
Strategic Expansion into Key Global Markets
Jerry Gan, CEO of Geely Auto Group, emphasized the company’s commitment to global expansion during the launch event. He stated, “This year, we will further accelerate our globalization efforts by introducing high-value products to markets such as the UK, Brazil, and South Africa. By the end of 2025, we anticipate that the number of Geely sales and service outlets worldwide will exceed 1,100, providing global consumers with more convenient and efficient service experiences. This will not only support Geely’s continued growth but also strengthen our long-term development in the international market.”
This aggressive expansion plan highlights Geely’s focus on establishing a strong global presence through localized strategies and strategic investments. By tapping into new and emerging markets, the company is positioning itself as a key competitor in the evolving global automotive industry.
Enhancing Localized Operations and Strengthening Global Sales Networks
To ensure a seamless and efficient entry into the Australian and New Zealand markets, Geely established a regional subsidiary in Australia last year. This move was designed to effectively integrate local dealers, suppliers, and strategic partners, enabling the company to tailor its offerings to meet the specific needs of consumers in the Oceania region.
Through its localized operational strategy, aims to provide high-quality products and services that cater to the unique demands of the Australian and New Zealand markets. By the end of 2025, the company plans to establish 24 dealer outlets in these countries. As its business continues to expand, Geely intends to optimize its sales and service networks, striving to achieve coverage of over 100 dealer outlets. This will significantly enhance its service capabilities in key business districts and improve customer access to Geely’s products and services.
Evin Ye, Vice President of GAIC, expressed enthusiasm for the launch, stating, “We sincerely hope that the outstanding quality and performance of the EX5 will win over Australian and New Zealand consumers, becoming a trusted companion for daily travel and exciting journeys.”
The EX5 Leading the Charge in New Energy Mobility
As Geely’s first global model, the EX5 embodies the company’s cutting-edge technology and commitment to sustainable mobility. It integrates Geely’s core technological strengths in the new energy sector, including the Short Blade Battery Technology, GEA Global New Energy Architecture, and an 11-in-1 Intelligent Electric Drive system. These innovations position the EX5 as a top contender in the electric vehicle (EV) market, offering superior efficiency, safety, and performance.
The EX5 has already demonstrated impressive success in the mainland Chinese market. Within the first month of its launch, the model recorded sales of 12,000 units, and within seven months, cumulative deliveries surpassed 100,000 units. This strong performance underscores the vehicle’s growing popularity and the increasing demand for high-quality EVs.
Beyond China, the EX5 has made successful inroads into international markets. It has already begun deliveries in Thailand, received over 1,000 orders within a week of its launch in Indonesia, and garnered significant attention in the Philippines, Costa Rica, and other regions. By the end of 2025, the EX5 is set to enter more than 20 key markets, further expanding international influence and strengthening its position in the global EV industry.
Future Expansion of Geely’s New Energy Vehicle Lineup
In the next three years, Geely plans to significantly enhance its product lineup in overseas markets. The company aims to launch eight additional new energy vehicle (NEV) models based on the GEA architecture. This will allow Geely to comprehensively construct a diverse product matrix, catering to various market segments and consumer preferences. By strategically expanding its NEV portfolio, is reinforcing its competitive advantage and commitment to sustainable transportation.
The company’s long-term vision focuses on delivering cutting-edge mobility solutions that prioritize energy efficiency, intelligent driving features, and superior performance. By continually innovating and expanding its offerings is well-positioned to drive the future of new energy mobility on a global scale.
Introducing GEELY · GO: A New Era of User Interaction
At the launch event, Geely officially introduced its new international user brand, GEELY · GO. This initiative represents a groundbreaking step in user engagement, transcending regional boundaries and fostering a global automotive community. Through this platform, aims to connect its 17 million users worldwide, creating a space for communication, interaction, and shared experiences among owners.
The launch of GEELY · GO signifies a crucial milestone in globalization strategy. By leveraging digital innovation, the company is redefining the relationship between automotive brands and their consumers. This initiative highlights ongoing commitment to delivering enhanced user experiences and increasing customer engagement.
A Promising Future for Geely’s Global Expansion
With its strategic expansion into Australia and New Zealand, is not only strengthening its presence in the Oceania region but also reinforcing its position as a leading global automaker. The company’s ambitious growth plans, innovative product lineup, and commitment to localized operations demonstrate its determination to succeed in international markets.
As continues its journey toward global leadership, its focus on sustainability, advanced technology, and user-centric strategies will play a crucial role in shaping the future of mobility. By staying true to its vision and adapting to the ever-changing automotive landscape, is poised for long-term success in the global market.
