Geely Auto Accelerates Global Expansion with Strategic New Energy Vehicle Launch in Italy via Jameel Motors Partnership
Geely Auto, one of China’s leading automotive manufacturers and a global pioneer in new energy vehicle (NEV) technology, has announced a major milestone in its international expansion strategy by entering the Italian market through a newly signed distribution agreement with Jameel Motors. This strategic collaboration marks Geely’s formal entry into one of Europe’s most dynamic automotive markets and underscores the company’s growing ambitions on the global stage.
The partnership with Jameel Motors—an automotive distribution leader and a subsidiary of the globally renowned Abdul Latif Jameel—signals a long-term commitment to building a robust presence in Italy and across Europe. As the Italian market continues to experience rapid growth in demand for electric mobility solutions, Geely Auto is positioning itself to become a major player in this accelerating transition toward cleaner, more sustainable transportation.
Italy: A Strategic Launchpad for European Expansion
Italy stands as an iconic automotive hub with deep roots in design, engineering, and performance. Known for its legacy of luxury and performance brands, Italy is also emerging as a fast-growing market for electrified transportation. According to industry data, from January to May 2025, the country recorded an impressive 132% year-on-year increase in registrations of battery electric vehicles (BEVs). This surge is driven by rising environmental awareness, favorable government incentives, and increasingly sophisticated consumer expectations.
Recognizing this opportunity, Geely Auto’s decision to debut its new energy vehicle offerings in Italy is both strategically and symbolically significant. Italy not only provides a gateway to broader European markets, but it also presents a litmus test for any automaker seeking validation in one of the world’s most discerning car markets.
Flagship NEV Models Poised to Enter the Italian Market
To capture Italian consumers’ growing interest in clean mobility, Geely Auto plans to introduce two flagship models designed to meet and exceed local expectations for style, performance, and sustainability. The first is the Geely EX5, a next-generation fully electric SUV that combines cutting-edge battery technology with futuristic design. The second is an advanced plug-in hybrid SUV that balances the benefits of electric propulsion with the flexibility of a conventional powertrain.
Both models are built on Geely’s Global Intelligent Electric Architecture (GEEA)—an advanced platform that integrates high-performance battery systems, smart connectivity, and intelligent safety systems. These vehicles are designed not only to appeal aesthetically with their sleek exterior designs, but also to deliver a superior driving experience through responsive handling, high torque acceleration, and best-in-class safety features.
From a product standpoint, Geely is determined to set new benchmarks in the Italian market by offering cars that are not only environmentally friendly but also competitive in terms of price, performance, and innovation.
Building a Complete Ecosystem: Sales, Service, and Support
Geely’s ambition in Italy extends far beyond simply selling vehicles. The company is laying the groundwork for a comprehensive and sustainable business ecosystem that includes sales, after-sales service, and customer engagement across the country.
This includes the development of a nationwide dealership network that will serve as a direct interface between the brand and Italian consumers. These dealerships will be staffed and operated in collaboration with Jameel Motors, leveraging the latter’s deep experience in automotive distribution, retail operations, and service management.
By prioritizing customer experience from the outset, Geely aims to distinguish itself in the Italian market through not only the quality of its vehicles, but also the reliability and professionalism of its service operations. This strategic approach is designed to foster long-term customer trust and brand loyalty.
A Partnership Rooted in Shared Values and Global Vision
The collaboration between Geely Auto and Jameel Motors is more than just a distribution deal—it is a convergence of aligned values and shared visions for the future of mobility. Both companies are deeply committed to advancing sustainability, embracing innovation, and improving quality of life through clean technology.
Moe Wang, Deputy General Manager of GAIC (Geely Automobile International Corporation), emphasized the significance of the Italian expansion within Geely’s broader international strategy. “Our entry into the Italian market represents a pivotal stride in Geely Auto’s global roadmap. Through this deep and strategic collaboration with Jameel Motors, we are committed to delivering green, intelligent, and safe mobility solutions that redefine the consumer journey and promote sustainable living,” he stated.
Fady Jameel, Vice Chairman International of Abdul Latif Jameel, echoed these sentiments, highlighting the complementary strengths of the two organizations. “This partnership with Geely Auto is built on mutual respect and a shared commitment to excellence, sustainability, and forward-thinking innovation. We are excited to help introduce Geely’s next-generation NEVs to the Italian market and create a new standard for electric mobility.”
Geely’s Globalization Strategy Gains Further Momentum
The Italian expansion is part of Geely Auto’s broader globalization blueprint, which seeks to establish a strong footprint in all key international markets through partnerships, innovation, and customer-centric solutions. The company has been steadily expanding its presence in Asia, the Middle East, Latin America, and now Europe—building a cohesive global network capable of supporting both market-specific and cross-border mobility solutions.
Geely’s globalization strategy is underpinned by its consistent investments in research and development (R&D), particularly in the fields of electrification, autonomous driving, and smart connectivity. The company operates several state-of-the-art R&D facilities around the world and collaborates with technology partners to develop breakthrough solutions that power the vehicles of tomorrow.
With this expansion into Italy, Geely not only diversifies its geographic reach but also strengthens its global value chain—from production to distribution to end-user experience.
Geely’s NEV Leadership and Innovation Credentials
Geely Auto has earned a reputation for its pioneering work in new energy vehicles. The company’s electrification journey includes the development of high-efficiency electric drivetrains, advanced battery technologies, and integrated software ecosystems. In China, Geely has already established a strong market position in the NEV segment and is now replicating that success abroad.
Geely’s NEVs are increasingly recognized for their high quality, intelligent features, and value-driven pricing. By exporting this successful model to Italy, the company aims to challenge established players and bring new dynamics to the European EV market.
Additionally, Geely’s focus on smart mobility includes vehicle-to-infrastructure communication, over-the-air software updates, and adaptive driving assistance systems—all of which are integrated into its upcoming product lines for the European market.
The Road Ahead: A Long-Term Commitment to European Mobility
Geely Auto’s foray into Italy marks a significant moment not just for the company, but also for the evolving European automotive landscape. By offering Italian consumers a compelling combination of sustainability, innovation, and design, Geely is poised to make a lasting impact.
Over the coming years, Geely plans to expand its European portfolio, introduce additional models, and strengthen its customer support network. The company is also expected to explore local assembly or production partnerships as its presence in Europe matures.
At the same time, Geely is actively monitoring and adapting to evolving regulations, customer preferences, and competitive trends to ensure its offerings remain relevant and compelling.
The distribution agreement between Geely Auto and Jameel Motors represents a landmark collaboration that opens a new chapter in global electric mobility. Italy, with its rich automotive culture and rapidly evolving consumer base, offers an ideal environment for Geely to showcase its next-generation NEVs.
By combining Jameel Motors’ operational expertise with Geely’s technological innovation and product excellence, the two companies are set to reshape the Italian EV landscape—offering consumers a new standard in green, intelligent, and high-performance mobility.
As Geely continues its global journey, the Italian market will serve as a key proving ground and springboard for broader European ambitions. And with sustainability, customer satisfaction, and innovation at its core, Geely Auto is well-positioned to become a major force in the next era of international automotive evolution.
