Performance Food Group Company has launched its latest innovation under the FarmSmart® brand: the Beef & Jackfruit Burger. This groundbreaking product blends premium beef with jackfruit, sourced from The Jackfruit Company, a leading brand in plant-based meat alternatives. The result is a flavorful, nutritious burger that offers a lower environmental impact without compromising on taste or quality.
The Beef & Jackfruit Burger delivers 40% less saturated fat and cholesterol compared to a 100% beef burger, making it a healthier option for consumers. This innovative blend supports the transition to a more sustainable food system by reducing carbon emissions, while maintaining the juicy and delicious qualities of a traditional burger.
“The FarmSmart Beef & Jackfruit Burger represents an important step in our mission to provide sustainable, delicious options for our customers,” said Glenn Strickholm, President of Protein Brands at PFG. “Jackfruit was a natural choice for this product—it’s the most meat-like plant-based ingredient and has already proven popular in the category.”
Extensive taste tests with chefs and college students have yielded overwhelmingly positive feedback on the burger’s flavor and juiciness. Additionally, chefs found the product easy to prepare, with cooking performance similar to a regular burger on both flame grills and flat-top grills.
Jackfruit’s meat-like texture, minimal processing, and clean-label appeal make it a standout ingredient. By integrating jackfruit into this product, PFG offers an option that resonates with traditional meat lovers and those seeking plant-forward alternatives. The collaboration with The Jackfruit Company underscores PFG’s dedication to sustainability and its commitment to supporting woman-founded businesses.
We’re proud to partner with PFG’s FarmSmart brand on this innovative product, said Annie Ryu, CEO and Founder of The Jackfruit Company. “Jackfruit helps create satisfying, sustainable meals while reducing the strain on our food system. The Beef & Jackfruit Burger is a testament to the power of collaboration in making sustainable options more accessible to consumers.”
The Beef & Jackfruit Burger is now available through Performance Foodservice sales representatives, continuing PFG’s commitment to delivering innovative, high-quality products that meet the evolving needs of today’s consumers.
