Dulux Paints by PPG has announced its 2025 Colour of the Year: Purple Basil (DLX1046-7), a captivating and impactful hue that highlights the transformative power of colour. This rich, warm shade of purple supports the growing trend of embracing dramatic colours in home décor, empowering consumers to boldly choose paint colours that reflect their personal style.
“Many of our customers want to incorporate a bold colour to transform a space in their home, but when it’s time to make the final selection, they often play it safe and go with neutral, muted shades,” said Mitsu Dhawan, PPG Marketing Manager for Dulux and Bétonel brands. “This year, we’re giving that extra nudge to embrace something more daring and unexpected. True to the Dulux brand, we encourage homeowners to ‘Du’ it and turn their bold colour visions into reality.”
Dulux’s colour experts predict that both professional painters and DIY enthusiasts will embrace bold shades like Purple Basil in 2025. The hue reflects the trend towards self-expression and the rise of maximalism, seen across various industries such as design, fashion, and consumer goods.
Purple Basil is approved for a wide range of uses, bringing a bold yet refined touch to any space:
- Interior walls and trim: Purple Basil can turn any room into a “crown jewel” by pairing it with abstract or vintage-style wallpaper, or as an accent for trims, ceilings, or wainscoting. For a more uniform effect, consumers can try “colour drenching” an entire room—applying the hue to walls, ceilings, bookcases, and trim. Glossy finishes can highlight key features, while matte can help conceal surface imperfections.
- Interior cabinetry: Adding drama to a bathroom vanity or kitchen cabinets, Purple Basil pairs beautifully with mixed-metallic hardware, stainless countertops, or natural stone to create both sleek and earthy looks.
- Exterior accents: This bold hue makes a striking statement on front doors, shutters, window boxes, or mailboxes.
“Incorporating bold colours often requires some trial and error,” added Dhawan. “We recommend using Dulux Colour Sample pots to test Purple Basil and other bold shades before making a final decision. Our online paint colour visualization tool also helps consumers explore different colour possibilities, along with our ‘Du it with Dulux’ tips.”
For more information on the Dulux 2025 colour trends and palettes, visit dulux.ca.
