Copeland, a global leader in sustainable climate solutions, has announced the transition of its extensive product portfolio to align with the Copeland brand. This rebranding marks a significant milestone in Copeland’s evolution as a standalone company and reinforces its commitment to delivering innovative climate solutions across commercial, industrial, refrigeration, and residential sectors. With over a century of innovation behind it, Copeland aims to create sustainable solutions that enhance lives and protect the planet for future generations.
“Our brand transition is a natural step forward in Copeland’s transformation,” said Paul Mottershead, vice president of global marketing and communications at Copeland. “By consolidating and connecting our portfolio of brands, we’re making it easier for our customers and end-users to navigate our extensive product offerings. This strategic move enables us to address the evolving needs of our customers while unifying next-generation climate solutions to tackle the HVACR industry’s most pressing challenges.”
Previously, Copeland’s products were marketed under various brand names. The rebranding initiative seeks to provide a more consistent and recognizable experience for customers, reinforcing Copeland’s core values of sustainability, reliability, and innovation.
The transition includes not only Copeland’s line of compressors, variable speed drives, and refrigeration condensing units but also its controls portfolio (rack, system, facility, environmental, and flow controls), enterprise management software and services, leak detection, cargo monitoring, transport solutions, and other system components. The brands migrating to the Copeland name include:
- Dixell electronics
- Emerson and Alco flow controls, valves, and system components
- Emerson rack system facility controls and case controllers
- Emerson leak detection
- Emerson cargo monitoring solutions
- ProAct services and software
- ProAct Transport
Additionally, several brands will remain under the Copeland umbrella, playing crucial roles in the portfolio:
- Sensi: Smart thermostats that enable demand-response capabilities and energy savings in residential and light commercial buildings.
- Verdant: Energy management solutions designed to reduce energy consumption in hospitality and multi-dwelling unit markets.
- Vilter: Industrial and commercial compression and controls specialized for refrigeration, cold storage, heat pump, and renewable natural gas (RNG) applications.
- White-Rodgers: Traditional thermostats, universal heating controls, and gas valves that enhance comfort and efficiency in residential and commercial spaces.
- Cooper-Atkins: Temperature and environmental measurement devices, compliance solutions, and wireless monitoring systems for food service and industrial markets.
Under the Copeland brand, these product lines will maintain their established names while receiving an updated look and feel, preserving the recognition customers have come to trust.
Updates to product packaging and labeling will be rolled out over the next 6-12 months to ensure a seamless and recognizable experience across all touchpoints by mid-2025.
For more information on Copeland’s brands and rebranding efforts, visit Copeland Brands | Copeland US.
