Geely Coolray Celebrates Global Milestone: 1 Million Units Sold
The Geely Coolray, known for its dynamic design and exceptional performance, has reached a significant mileston1 million units sold worldwide. Since its debut in 2018, the has become Geely’s most successful model in terms of export volume and international presence, securing its place in over 50 countries. It has become a favored choice for consumers across Eastern Europe, the Middle East, Africa, Asia-Pacific, and the Americas. Renowned for its impressive performance, modern design, and intelligent features, the redefined the subcompact SUV segment with a unique blend of style, comfort, and cutting-edge technology.
The Coolray’s Journey to Global Recognition
Launched initially as the Binyue in China in 2018, the quickly gained momentum, reaching 100,000 units sold within just nine months. By 2019, Geely expanded the reach beyond China, introducing it to key markets including the Philippines, Saudi Arabia, Qatar, and Kuwait. By 2023, the reached even more international territories, including Chile, Kazakhstan, and Mexico. These global markets were introduced to the New, an enhanced version featuring improvements in performance, intelligence, multimedia capabilities, and comfort.
The success story in the B-SUV market has been nothing short of remarkable. The model’s rapid expansion and the increasing volume of international sales speak volumes about its universal appeal. In Africa, the reached the No. 1 spot in Algeria just a year after its March 2024 launch, marking an outstanding achievement for Geely in the region. In the Middle East, the secured a Top 3 ranking in Kuwait and showed a remarkable 80.1% year-on-year growth in the UAE. The model has also seen steady sales increases in Oman and Bahrain. The Americas have also welcomed the with the vehicle ranking in the Top 3 in Panama since its 2022 debut.
Pioneering a New Era in the B-SUV Segment
The Geely is the first model to be built on Geely’s innovative B-Segment Modular Architecture (BMA), a platform designed to enhance the driving experience. The BMA prioritizes handling, stability, and performance, ensuring that offers a superior ride regardless of road conditions. The model’s ability to perform in diverse environments has made it a hit in various global markets.
The New Coolray is powered by a 1.5L TD four-cylinder engine paired with a 7-speed wet dual-clutch transmission. This powertrain enables the Coolray to accelerate from 0 to 100 km/h in just 7.6 seconds, a remarkable feat for a vehicle in this segment. Combined with a fuel consumption rate of just 5.8L/100km, it strikes an excellent balance between power and efficiency, offering an exceptional driving experience for consumers worldwide.
The exterior design of the Coolray is both bold and modern, with sporty dual-color bodywork and a unique “Energy Storm” front face. The front grille is highlighted by a blackened robust air intake, complemented by striking red accents, which lend the vehicle a dynamic, energetic appearance. The flame-through-type LEC taillights and 18-inch tomahawk-style wheels with red sports calipers further elevate the Coolray’s sporty aesthetic, making it stand out on the road.
Inside, the Coolray offers a contrast-rich, premium interior with multifunctional sports seats designed for comfort and support. The double screens—one 10.25-inch LCD instrument cluster and a 12.3-inch infotainment display—combine to deliver an immersive, high-tech experience for drivers and passengers. The intuitive interface provides easy access to a variety of features, ensuring the journey is both enjoyable and convenient.
Safety and Intelligent Driving Technologies
The Geely Coolray is equipped with an extensive suite of advanced safety technologies to ensure a secure and comfortable driving experience. Some of the key intelligent driving systems include Intelligent Cruise Control (ICC), Autonomous Emergency Braking (AEB), Auto Parking Assist (APA), and Blind Spot Detection (BSD). These technologies work seamlessly to provide an additional layer of safety and convenience for drivers, making the Coolray a reliable companion on the road.
Additionally, the Coolray features an Eagle Eye 540° transparent chassis, which gives drivers a comprehensive view of their surroundings, enhancing the safety of parking and maneuvering in tight spaces. This system uses multiple cameras placed around the vehicle to create a virtual bird’s-eye view, ensuring drivers can navigate more safely and confidently.
The Coolray also boasts region-specific enhancements tailored to various climates and driving conditions. In the Middle East, for example, insulated glass is used to protect against the intense heat, while in Eastern Europe, where winters can be harsh, the vehicle comes equipped with heated seats, steering wheel, and other comfort features. In Asia-Pacific and the Middle East, front seat ventilation further elevates the Coolray’s comfort levels.
Global Acclaim and Recognition
Since its launch, the Coolray has garnered numerous accolades for its performance, design, and innovation. It has consistently been recognized as one of the best compact SUVs in its category, winning prestigious awards across the globe. In 2024, the Coolray was named the winner of the “Compact SUV 2WD” category at the SUV of the Year Award in Eastern Europe, underscoring its exceptional qualities and broad appeal.
Connecting with Users and Communities Worldwide
The success of the Coolray isn’t just about sales figures—it’s about connecting with people and creating meaningful experiences. With its growing global user base, the Coolray has become more than just a car; it’s a symbol of innovation and passion that transcends automotive design. In several markets, Geely has fostered a sense of community and engagement through unique partnerships and initiatives.
In Dubai, UAE, the Coolray was part of the 28th season of the Global Village, where it helped showcase a world of exploration and discovery. In the Dominican Republic, the Coolray Pink edition joined a rally supporting breast cancer awareness, rallying people to come together in support of life. In Azerbaijan, Coolray enthusiasts gathered at Mount Shahdagh for a CoolDay Party, celebrating speed, adventure, and the spirit of the Coolray community. In Costa Rica, the Coolray played a role in celebrating International Women’s Day, empowering women to live life with passion and enthusiasm.
As the Coolray celebrates the milestone of 1 million units sold, it continues to gain momentum, with more consumers joining the Coolray community every day. Geely is committed to ensuring that each journey in the Coolray is a memorable one, offering a blend of performance, comfort, and technology that exceeds expectations.
With a growing user base and plans to expand further into new markets, the Coolray is poised to reach even greater heights. Geely looks forward to delivering exceptional experiences to its next million users and beyond, driving innovation and setting new benchmarks for the subcompact SUV segment worldwide. As Coolray’s popularity continues to rise, the model is set to remain a cornerstone of Geely’s global success.
