Continuum Powders Names Donald Magnuson as SVP of Sales
Continuum Powders, a recognized leader in sustainable and high-performance metal powders for advanced manufacturing, is excited to announce the appointment of Donald Magnuson as Senior Vice President of Sales. With this strategic hire, Continuum Powders reinforces its commitment to driving market expansion, enhancing customer engagement, and delivering cutting-edge metal powder solutions to industries that rely on additive manufacturing.
In his new role, Donald will spearhead the company’s sales strategy, focusing on scaling operations, establishing key industry partnerships, and broadening the reach of Continuum Powders’ sustainable metal powders. His leadership will be instrumental in positioning the company as a premier provider of high-quality metal powders that meet the evolving needs of the aerospace, defense, automotive, and medical industries.
Extensive Industry Experience
Donald Magnuson brings over 20 years of experience in business development and sales leadership, with a proven track record of driving growth and forging long-lasting customer relationships. Prior to joining Continuum Powders, he spent eight years at EOS, a global leader in industrial 3D printing technology, where he served as Director of Sales for North America West. During his tenure, Donald played a pivotal role in helping some of the world’s most innovative companies integrate advanced manufacturing technologies into their production processes. His extensive knowledge of the additive manufacturing (AM) sector and strong understanding of market dynamics make him an ideal leader to drive sales expansion at Continuum Powders.
Strategic Vision for Growth
Commenting on Donald Magnuson’s appointment, Rob Higby, CEO of Continuum Powders, expressed enthusiasm for the new leadership addition. “We are thrilled to have Donald join our team,” Higby stated. “His deep industry knowledge, strategic vision, and proven success in building high-impact sales organizations make him the ideal leader to accelerate our growth. As the demand for high-performance metal powders continues to rise, Donald’s expertise will be instrumental in driving our commercial success and strengthening our relationships with customers worldwide.”
Higby’s confidence in Donald’s leadership stems from his ability to cultivate high-performing teams and implement sales strategies that drive revenue growth. His approach to sales leadership is centered around understanding customer needs, identifying opportunities for innovation, and ensuring that companies leveraging additive manufacturing have access to the highest quality metal powders available in the market.
Driving Innovation in Additive Manufacturing
Donald’s journey into additive manufacturing was driven by a deep appreciation for its capabilities and disruptive potential. “I entered additive manufacturing because I was fascinated by its capabilities, freedoms, and potential to disrupt traditional manufacturing,” said Donald. “In a short time, I’ve seen AM technologies transform industries and unlock hundreds of new applications in aerospace, automotive, and medical. What was once just a promise is now becoming reality—adoption is accelerating, and the market is maturing.”
With significant advancements in 3D printing technology and increasing adoption across industries, the demand for high-quality metal powders has never been higher. As companies seek to enhance performance, reduce waste, and optimize production efficiency, metal powders have emerged as a critical component of the AM ecosystem. Continuum Powders has positioned itself at the forefront of this shift with its proprietary M2P (Melt-to-Powder) technology, which enables the production of high-purity, highly spherical metal powders tailored for advanced manufacturing applications.
Donald recognizes the transformative impact of Continuum Powders’ technology and its potential to propel the AM industry forward. “Continuum Powders, with its M2P technology, is uniquely positioned to drive this momentum forward. With a clear vision, committed leadership, and a dynamic team, I’m excited to be part of this journey and the company’s future success,” he added.
Commitment to Sustainability and Quality
A distinguishing factor for Continuum Powders is its dedication to sustainability. As industries become increasingly conscious of their environmental footprint, manufacturers are seeking solutions that align with their sustainability goals. Continuum Powders is at the cutting edge of this shift, offering metal powders that not only meet performance and quality standards but also contribute to a more sustainable supply chain.
By leveraging innovative production methods, Continuum Powders is able to reduce waste, lower energy consumption, and provide customers with sustainable alternatives to traditional metal powders. Donald’s leadership will be instrumental in communicating this value proposition to the market, ensuring that companies looking to integrate sustainable solutions into their additive manufacturing processes recognize the benefits of Continuum Powders’ offerings.
Expanding Market Reach and Customer Engagement
One of Donald’s key objectives as Senior Vice President of Sales will be expanding market reach and deepening customer engagement. He will work closely with Continuum Powders’ leadership team to identify growth opportunities, strengthen existing relationships, and establish new partnerships with companies that can benefit from the company’s innovative metal powders.
Donald’s experience working with aerospace, defense, and automotive leaders will play a crucial role in navigating the complexities of these industries. He understands the rigorous quality standards and performance expectations that manufacturers in these sectors require, and he will ensure that Continuum Powders continues to meet and exceed these expectations.
Moreover, Donald will focus on educating the market about the advantages of using high-performance metal powders in additive manufacturing. As the industry evolves, it is essential for companies to understand the impact of material properties on final product performance. Through thought leadership, industry events, and direct engagement with customers, Donald aims to position Continuum Powders as an indispensable partner in the AM ecosystem.
The Future of Continuum Powders
With Donald Magnuson at the helm of its sales operations, Continuum Powders is poised for a new phase of growth. His expertise in product strategy, market development, and sales execution will help the company capitalize on emerging opportunities and reinforce its position as a leader in the metal powder industry.
The appointment of Donald comes at a pivotal time when additive manufacturing is gaining traction as a viable and scalable production method across multiple industries. As the technology continues to evolve and adoption rates increase, the role of high-quality metal powders in enabling these advancements cannot be overstated. Under Donald’s leadership, Continuum Powders is well-positioned to address this growing demand, drive innovation, and provide customers with the materials they need to push the boundaries of manufacturing.
