California Manufacturing Technology Consulting® (CMTC) recently helped Pure Lab Solutions, a manufacturer of water purification systems, enhance its strategic marketing efforts. Located in San Diego, California, Pure Lab Solutions is a certified Women’s Business Enterprise specializing in lab water purification systems. With a deep understanding of the water system lifecycle, the company ensures the highest quality and reliability for critical laboratory applications, including scientific research, drug development, quality testing, and contract manufacturing. They collaborate with clients to identify product needs, supply top-tier solutions as a Sartorius Master Distributor, and provide comprehensive installation and maintenance services.
As Pure Lab Solutions began developing their first website, they faced challenges that underscored the need for external expertise and strategic marketing support to effectively position themselves in the market and build customer trust. Recognizing the growing competition, they sought assistance in creating a new brand identity.
CMTC assessed Pure Lab Solutions’ needs and challenges and proposed strategic marketing changes to drive business growth. They worked together to establish a refreshed brand identity, producing a variety of collateral materials, including a sales brochure, a new website, tradeshow booth assets, vehicle wraps, and updated company graphics, all aimed at enhancing Pure Lab Solutions’ market presence.
With CMTC’s guidance, Pure Lab Solutions experienced increased visibility and engagement, resulting in the creation of one new job, $13,000 in cost savings, and a reinvestment of $13,000 back into the business. “After working with CMTC, we are now well-positioned for future growth, including increased sales and new hires. It has been a great experience, and we appreciate CMTC’s ongoing professionalism,” said CEO & Co-Founder Pam Wammes. CMTC continues to support Pure Lab Solutions by providing employee training and ongoing access to valuable resources, programs, and expert guidance.
For more information about CMTC’s services, please contact Rachel Miller at [email protected] or 310-984-0096.
