Clean Jeju Green Tea Cooperative ‘Sumang’ Targets Premium Tea Market with Graded Matcha Lineup
JEJU, South Korea- announced the introduction of a more refined grading system for its matcha products to diversify its premium tea portfolio. The cooperative now offers three distinct grades — Ceremonial, Premium, and Superior — allowing consumers to choose according to their taste and purpose.
Based in Jeju Island, Sumang produces, manufactures, and sells organic green tea under a one-stop system. Equipped with a specialized tencha production line, the cooperative ensures that both the flavor and aroma of its matcha maintain consistently high quality.
Sumang has established a production system that ensures exceptional taste and aroma, distinguishing its matcha from others in the market. Moving forward, the cooperative plans to expand its distribution network to make premium-quality tea more accessible at a more reasonable price.
The cooperative, which has traditionally focused on B2B transactions, is now broadening its reach by strengthening its direct-to-consumer sales channels through its own online mall and e-commerce platforms.
Based on Jeju Island, Sumang, a clean and sustainable green tea cooperative, has carved a unique niche in the premium tea market with its vertically integrated, one-stop production system. From cultivation to manufacturing and distribution, Sumang oversees every step of the process, ensuring that its teas reflect the pristine natural environment of Jeju while maintaining the highest standards of organic production.
The cooperative is equipped with a state-of-the-art tencha production line—an essential step in crafting authentic, high-grade matcha. This advanced system allows Sumang to precisely control every aspect of the tea-making process, preserving the delicate balance of flavor, color, and aroma that defines exceptional matcha. The result is a lineup of graded matcha products that offer rich umami notes and a smooth, aromatic profile, appealing to both connoisseurs and new enthusiasts seeking premium-quality green tea.
What sets Sumang apart is its unwavering focus on quality and sustainability. The cooperative employs eco-friendly cultivation methods that protect the soil and surrounding ecosystem while enhancing the natural taste characteristics of the tea leaves. Every harvest is carefully selected and processed under strict quality management, ensuring that the final product consistently meets the standards of Japan’s renowned matcha producers, yet carries the distinctive freshness of Jeju-grown tea. This dedication has positioned Sumang as a key player in elevating Korea’s reputation in the global premium tea industry.”Ceremonial, Premium, and Superior — allowing consumers to choose according to their taste and purpose.
Looking ahead, Sumang aims to make its premium teas more accessible to consumers worldwide. By expanding its distribution network and introducing its products at competitive prices, the cooperative seeks to bridge the gap between high-end quality and affordability. While Sumang has long served the business-to-business (B2B) sector—supplying cafes, tea houses, and health food brands—it is now broadening its reach into the direct-to-consumer (D2C) market.
Through its official online mall and major e-commerce platforms, Sumang is bringing the authentic Jeju matcha experience directly to consumers, allowing tea lovers everywhere to enjoy the freshness and craftsmanship of its products with ease. This strategic shift not only diversifies its business model but also strengthens its connection with a growing community of tea enthusiasts who value transparency, sustainability, and authentic flavor. With its commitment to innovation and tradition, Sumang is well on its way to becoming a global ambassador for Jeju’s green tea excellence.
About Sumang
Since 2007, Sumang has produced Jeju green tea of the highest quality, provided by the natural environment of Jeju Island, South Korea. Abiding by the strict rules of the Clean Jeju Green Tea Agricultural Cooperative, Sumang offers products that promote both health and environmental sustainability
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