Celanese Showcases Digital Innovation, Advanced Materials, and Sustainable Solutions at K 2025
Celanese Corporation , a global leader in specialty materials and chemical solutions, is preparing to make a significant impact at the upcoming K Show 2025, taking place October 8–15 in Düsseldorf, Germany. Known as one of the world’s most influential trade fairs for plastics and rubber, K Show serves as the perfect stage for Celanese to unveil its latest technologies, enhanced digital services, and expanded capabilities. This year, the company will focus on demonstrating how its innovations help customers accelerate design, achieve performance excellence, and advance sustainability goals across multiple industries.
From automotive and electronics to consumer goods, industrial solutions, and healthcare, Celanese is reinforcing its position as a trusted partner for breakthrough innovation. At the core of its showcase is a clear message: Celanese is not only delivering materials, but also enabling transformation through digital intelligence, collaborative design, and sustainable development.
AI-Powered Innovation: Chemille® Digital Assistant
One of the most anticipated highlights at the Celanese booth is the Chemille® Digital Assistant (askchemille.com), an advanced AI-powered platform that redefines how customers explore, evaluate, and select materials.
The enhanced version of this tool brings predictive insights, tailored recommendations, and intuitive search pathways to designers and engineers. By analyzing key data such as performance properties, regulatory compliance, and application-specific requirements, Chemille® accelerates decision-making while reducing time-to-market.
The platform’s newly added features allow direct access to essential documentation, including:
- Material data cards
- Federal Motor Vehicle Safety Standards (FMVSS) declarations
- Carbon footprint statements
- Compliance certifications such as REACH, RoHS, IMDS, and PFAS-free declarations
Unlike traditional digital tools, Chemille® also offers 24/5 live chat support with real engineers—not automated bots—ensuring customers receive expert guidance at every stage.
“With the global launch of new features for Chemille® Digital Assistant and demonstrations of innovative specialty materials, Celanese is showing how we can design the future together with our customers,” said Todd Elliott, Senior Vice President, Engineered Materials at Celanese.
Advanced Materials for Next-Generation Applications
Celanese will present a wide range of new materials and application solutions, addressing some of the most pressing challenges faced by manufacturers today.
Automotive Innovations
- Hostaform® POM XAP®3: Ultra low-emission grade supporting cleaner automotive environments.
- Hytrel® TPC 8808: High-performance blow moldable solution replacing cross-linked rubber in shaft boots.
- Santoprene® TPV 121-25W228: Foamed dynamic weather seals with superior durability.
- GUR® UHMW-PE 402M13: Designed for lithium-ion battery separators with improved safety and performance.
- Fortron® PPS FX75T1 R: Enhanced heat and chemical-resistant solution for EV pipes and cooling tubes.
Connectivity and Electronics
- Santoprene® HFFR TPV: Halogen-free flame-retardant grade meeting UL standards for dynamic cable use.
- Zytel® PA FR70G30V0NH: A halogen-free, flame-retardant PA 6,6 ensuring durability in electronics.
- Crastin® PBT SK9230 & SLW9230: Laser-transparent grades designed for actuators and sensors.
Consumer and Medical Applications
- Hytrel® TPC HTR9009: A lightweight, durable solution for sports shoe midsoles.
- Vectra® MT® LCP 5350: High-performance liquid crystal polymer for microneedles in drug delivery devices.
- PFAS-Free GUR® UHMW-PE: A safer PTFE replacement across multiple industries.
Commitment to Sustainability
Celanese is also expanding its portfolio of eco-friendly and bio-based solutions, demonstrating its leadership in advancing sustainable materials without compromising performance.
- POM ECO-C: Certified low-carbon solution offering significant carbon footprint reduction.
- Zytel® ECO-B: Bio-based formulations made from renewable feedstocks.
- Forton® PPS ECO-R: Recycled content grade produced via ISCC PLUS certified processes.
These solutions support the growing global demand for sustainable plastics while enabling direct replacement for existing materials.
Expanded Testing and Development Capabilities
To strengthen its role as a full-solution provider, Celanese is also introducing new testing and application development capabilities.
- NVH (Noise, Vibration, Harshness) Lab: Industry-leading acoustic and vibration testing for automotive applications.
- Atomic Force Microscopy with Nano-IR (AFM-IR): Advanced nanoscale imaging and spectroscopy to accelerate failure analysis and improve material performance.
- Full Application Development: From AI-driven material modeling and digital prototyping to physical part validation, Celanese empowers faster, more reliable product development.
Collaboration Across the Value Chain
Celanese emphasizes partnership and co-creation, collaborating with leading global machinery and component manufacturers. At K 2025, visitors will see joint innovations with:
- Trelleborg: Shifting from chloroprene rubber to Hytrel® TPC in automotive sealing boots.
- Maillefer: Using Santoprene® TPV to replace thermoset rubber in weather seals.
- Kingsteel: Developing foamable Hytrel® TPC for footwear applications.
- Arburg: Injection molding electrical connectors from Frianyl® PA.
- Ossberger: Showcasing Santoprene® TPV for air spring gaiters in blow molding.
Designing the Future Together
“With the introduction of the AI-powered Chemille® Digital Assistant and multiple high-performance materials at this year’s K Show, we are demonstrating the combined power of innovation, sustainability, and collaboration,” added Elliott. “Celanese continues to help customers bring their boldest ideas to life with speed, precision, and confidence.”
As Celanese takes the stage at K 2025, the company is not only presenting advanced materials—it is designing the future of performance, sustainability, and innovation together with its customers.
