Carlisle Brake & Friction Celebrates 100 Years of Innovation in Motion Control
Carlisle Brake & Friction (CarlisleCBF), a global leader in brake and friction technology and part of the CentroMotion family of brands, proudly marks its 100th anniversary in 2025. Since its founding in 1925, the company has remained true to its motto, “Braking New Ground,” consistently pioneering innovations that have not only propelled industries forward but also set the benchmark for reliability and performance in motion control.
A Legacy of Excellence and Reliability
“Over the past century, Carlisle has become synonymous with cutting-edge innovation and unyielding reliability in the Friction braking and motion control industry,” says Tom Vanderlaan, Chief Commercial Officer (CCO) of CentroMotion. “Reaching this 100-year milestone is a reflection of the hard work, dedication, and passion of our employees, as well as the trust our customers have placed in us. As we celebrate this centennial achievement, we remain deeply Friction committed to continuous innovation, fostering strong partnerships, and giving back to the communities that have supported us.”
For a century, CarlisleCBF has been at the forefront of the motion control industry, pushing boundaries in performance and pioneering new technologies in brake and friction materials. The company’s dedication to research and development has earned it the Friction trust of customers across the globe, establishing CarlisleCBF as a cornerstone of reliability in a wide range of industries including automotive, industrial, aerospace, and more.
Pioneering Innovation: A Century of Progress
Founded with the mission to provide superior braking and friction solutions, CarlisleCBF’s focus on innovation has enabled the company to achieve extraordinary growth and success. The company’s early years saw it revolutionizing the design and Friction production of friction materials, paving the way for many of the products and technologies used in motion control systems today. Whether in demanding industrial applications or high-performance automotive settings, CarlisleCBF’s solutions have been central to the safe, reliable, and efficient functioning of critical systems.
As the company entered new markets and expanded its capabilities over the decades, CarlisleCBF developed a reputation for providing high-quality, engineered solutions that solve complex challenges. From groundbreaking materials to precision-engineered braking systems, each advancement built on the company’s solid foundation of trust, expertise, and innovation.
Commemorating 100 Years of Innovation
To honor this incredible achievement, CarlisleCBF is launching a comprehensive digital celebration. This virtual experience will give customers, employees, and industry partners a chance to immerse themselves in the company’s rich history, explore the innovations that have shaped its legacy, and understand the values that have guided its success over the past century.
The digital celebration will include a collection of historical photographs, video clips, and stories that highlight the company’s most significant milestones. Visitors will learn about the visionary leaders, talented engineers, and dedicated teams who Friction helped propel CarlisleCBF to the forefront of motion control technology. From its earliest days to its present-day innovations, the digital celebration will capture the essence of the company’s journey.
Building a Stronger Community: Engaging with Our Partners
At the heart of this anniversary celebration is the importance of community. CarlisleCBF is inviting customers, employees, and industry partners to join in the celebration through its Friction dedicated anniversary webpage at www.CarlisleCBF.com and by following the company’s journey on social media.
The company’s anniversary webpage will serve as a virtual time capsule, bringing together highlights of its historic achievements, product innovations, and key milestones. With rich media and detailed content, visitors will be able to explore the stories behind CarlisleCBF’s most iconic products, learn about the evolution of its manufacturing processes, and see how the company has continuously adapted to meet the changing needs of the industries it serves.
#CarlisleCBF100 Social Media Campaign
To encourage participation in this celebration, CarlisleCBF is launching a special social media campaign under the hashtag #CarlisleCBF100. The company is asking its customers, employees, and partners to share their stories, photos, and memories that reflect how CarlisleCBF products have impacted their businesses or personal lives over the years.
The #CarlisleCBF100 campaign aims to showcase the real-world impact of the company’s products and solutions. Participants will have the opportunity to share their experiences on social media, and the most engaging stories will be featured on CarlisleCBF’s social media channels and website. This interactive campaign will help further connect the CarlisleCBF community and reinforce the lasting influence the company has had on industries around the world.
By embracing digital storytelling and fostering interaction on social media, CarlisleCBF seeks to build a lasting legacy for its first century of operation. The company’s commitment to innovation is evident not only in its products but also in how it connects with its global community.
A Bright Future Ahead
As CarlisleCBF looks forward to the future, it remains dedicated to advancing its legacy of innovation. The company is actively working on next-generation braking and friction solutions, including sustainable materials and advanced technologies that will meet the needs of tomorrow’s industries. With its unwavering commitment to R&D, CarlisleCBF is poised to continue driving forward-thinking solutions that enhance performance, safety, and efficiency across the globe.
“While we take pride in our past accomplishments, we are focused on the future,” says Vanderlaan. “We will continue to invest in new technologies, develop new solutions, and partner with our customers to bring even greater value to the industries we serve. Our century-long legacy is just the beginning, and we are excited about the next 100 years.”
CarlisleCBF’s celebration of its 100th anniversary is not just about looking back at past achievements but also about setting the stage for continued progress and innovation. With a strong foundation built on trust, performance, and reliability, CarlisleCBF is ready to face the challenges of the future and continue “Braking New Ground” in the world of motion control.
As the company celebrates this momentous milestone, it remains committed to its core values and to making a positive impact on the industries it serves, the communities it operates in, and the world at large. With a century of success behind it, CarlisleCBF’s journey is far from over—its best years are yet to come.
