Generational Capital Markets Facilitates Sale of Bakers’ Signs & Manufacturing to Osceola Capital
In a landmark transaction that closed on December 27, 2024, Generational Capital Markets (GCM), a prominent mergers and acquisitions advisor for privately held businesses, successfully facilitated the sale of its client, Bakers’ Signs & Manufacturing, to Osceola Capital. The deal underscores GCM’s expertise in navigating complex transactions while creating lasting value for both buyers and sellers.
A Legacy of Excellence: Bakers’ Signs & Manufacturing
Founded in 1985 and headquartered in Conroe, Texas, Bakers’ Signs & Manufacturing has established itself as a regional leader in custom indoor and outdoor sign manufacturing, installation, and service. With decades of experience serving a diverse clientele across Texas, the company has earned a reputation for delivering high-quality products and exceptional customer service.
Bakers’ Signs operates as a one-stop shop for all signage needs, leveraging a team of skilled craftsmen proficient in designing, fabricating, and installing signs of various types, formats, and sizes. Whether it’s a small business seeking an eye-catching storefront sign or a large corporation requiring comprehensive branding solutions, Bakers’ Signs has consistently delivered innovative and reliable results. Their commitment to quality craftsmanship and customer satisfaction has made them a trusted partner for businesses throughout the Lone Star State.
Strategic Growth Through Partnership
Osceola Capital, based in Tampa, Florida, is a private equity firm with a strong focus on investing in lower middle-market services companies. The firm targets businesses with EBITDA ranging from $2 million to $10 million and specializes in partnering with management teams to execute buy-and-build strategies. With a proven track record of driving sustainable long-term value creation, Osceola Capital brings strategic resources and operational expertise to its portfolio companies.
The acquisition of Bakers’ Signs aligns perfectly with Osceola Capital’s mission to expand its presence in the signage and manufacturing sector. By combining Bakers’ Signs’ robust capabilities with Osceola’s financial backing and industry knowledge, the partnership positions the company for accelerated growth and enhanced market competitiveness.
Leadership Continuity and Shared Vision
One of the key aspects of this transaction is the continuity of leadership at Bakers’ Signs. Matt Baker, President of Bakers’ Signs, will remain at the helm alongside his dedicated management team. In a statement, Mr. Baker expressed enthusiasm about the new chapter for the company:
“At Bakers’ Signs, we have always prioritized our customers’ needs by providing high-quality products and personalized services. The team at Osceola Capital shares our core values, and together, we are excited to deliver even greater value to our clients using our combined resources. Osceola’s experience in building service-oriented companies ensures that Bakers’ Signs is well-positioned for future success.”
Ben Moe, Managing Partner at Osceola Capital, echoed this sentiment, emphasizing the synergies between the two organizations: “By joining forces with Bakers’ Signs, we can offer customers an expanded range of services, increased manufacturing capacity, and access to a broader network of installation crews. We are honored that the Baker family has entrusted us to guide their company into its next phase of development.”
A Testament to Expertise: Generational Capital Markets
This transaction highlights Generational Capital Markets’ unwavering commitment to facilitating deals that create enduring value for all stakeholders. As a member of FINRA/SIPC and a leading advisor in the mergers and acquisitions space, GCM played a pivotal role in bringing together Bakers’ Signs and Osceola Capital.
Ryan Binkley, CEO of Generational Group, praised the collaboration, stating, “This deal exemplifies our dedication to fostering partnerships that drive mutual success. At Generational Group, we take pride in connecting visionary organizations like Bakers’ Signs and Osceola Capital, ensuring they are equipped to thrive in today’s competitive marketplace.”
The process was spearheaded by Brenen Hofstadter, President and Supervising Principal of Generational Capital Markets, along with his talented team. Senior Managing Director Chris Heckert led the M&A efforts, supported by Vice President Troy Blakely. Meanwhile, Joe Van Voorhis, Senior Managing Director, and Mike Moore, Senior M&A Advisor, were instrumental in establishing the initial relationship with Bakers’ Signs.
Chris Heckert expressed optimism about the future of the newly formed partnership, saying, “The alignment between Bakers’ Signs and Osceola Capital is remarkable. I am confident that these two groups will achieve incredible milestones together as they move forward.”
Unlocking New Opportunities
The acquisition marks a significant milestone for both Bakers’ Signs and Osceola Capital. For Bakers’ Signs, the partnership provides access to additional resources, advanced technology, and a broader geographic reach—enabling the company to scale its operations and serve an even wider customer base. Meanwhile, Osceola Capital gains a valuable asset in the signage industry, further solidifying its position as a leader in the lower middle-market services space.
As the two organizations integrate their strengths, customers can expect enhanced offerings, faster turnaround times, and unparalleled service quality. The combined entity is poised to become a dominant player in the signage and manufacturing sector, setting new standards for innovation and excellence.
The sale of Bakers’ Signs & Manufacturing to Osceola Capital represents more than just a business transaction—it symbolizes the power of strategic partnerships in driving growth and innovation. Under the continued leadership of Matt Baker and the guidance of Osceola Capital, Bakers’ Signs is well-positioned to embark on a transformative journey.
For Generational Capital Markets, this deal reaffirms its status as a trusted advisor in the mergers and acquisitions arena. By facilitating connections between visionary leaders and savvy investors, GCM continues to shape the landscape of private enterprise, helping businesses unlock their full potential.
As the dust settles on this landmark transaction, one thing is clear: the future looks bright for Bakers’ Signs, Osceola Capital, and the countless customers who will benefit from their shared vision and commitment to excellence.
