AE Global Partners with rePurpose Global to Cut Costs & Reduce Plastic Waste
AE Global, a leader in custom packaging solutions, has taken a significant step in advancing sustainability by expanding its partnership with rePurpose Global, the world’s leading Plastic Action Platform. This collaboration introduces an innovative and impactful sustainability program that funds ocean-bound plastic cleanup efforts using the savings generated from packaging cost reductions and supply chain efficiencies.
A Strategic Partnership for Sustainability
“Our customers care about impact. Partnering with rePurpose Global allows us to confidently guide our packaging customers to a sustainability strategy that is verifiable, scalable, and affordable,” said Mike Forenza, Managing Partner at AE Global. “As a third-party user of rePurpose Global’s services for two years, we’ve seen the impressive work they do firsthand. Now, as rePurpose Global’s official packaging partner, we’re eager to get more businesses involved in the winnable fight against the plastic in our waterways and oceans.”
This partnership empowers AE Global to provide customers with packaging solutions that hold either a Plastic Negative or Plastic Neutral certification. These certifications serve as an assurance to environmentally conscious consumers that the brands they support are actively contributing to reducing plastic waste.
Understanding Plastic Neutral and Plastic Negative Certifications
The concept of Plastic Neutrality implies that for every package produced, an equivalent amount of plastic is removed from the environment. This ensures that brands are effectively offsetting their plastic footprint. Going a step further, Plastic Negative certification means that more than twice the amount of plastic used in a packaging solution is removed from nature. By offering these solutions, AE Global enables businesses to enhance their sustainability efforts while maintaining cost efficiency.
A Proven Impact: Millions of Plastic Bottles Removed
Even before this official partnership, AE Global’s contributions to rePurpose Global have had a significant environmental impact. Through their efforts, 383,932 pounds of ocean-bound plastic have already been recovered, equating to the removal of approximately 9.6 million plastic bottles from the environment. These numbers underscore the real-world effectiveness of their sustainability initiatives and set a precedent for how businesses can make a measurable difference.
Removing Barriers to Sustainability Initiatives
“We’re removing the barriers that often prevent companies from undertaking sustainability initiatives,” said Svanika Balasubramanian, CEO and Co-Founder of rePurpose Global. “By working with AE Global, we’re helping brands turn plastic responsibility into a competitive advantage—without added complexity or cost. By harnessing our collective reach, we will inspire more brands to take action, drive more investment into global recovery and recycling infrastructure, create cleaner communities, and make a tangible difference in protecting our planet.”
Many businesses recognize the importance of sustainability but struggle to implement effective programs due to cost, complexity, or logistical challenges. The AE Global and rePurpose Global partnership provides a seamless solution, allowing businesses to adopt verified sustainability practices without financial strain.
Communicating Impact: Talk Trash Powered by Small Circle
One of the essential elements of this initiative is the ability to communicate environmental impact effectively. AE Global, in partnership with rePurpose Global, introduces “Talk Trash,” powered by Small Circle. Talk Trash is a platform that helps brands illustrate their commitment to sustainability with credibility through marketing tools, impact reports, and Plastic Negative or Plastic Neutral seals on packaging solutions.
In an era where consumers increasingly demand transparency and accountability from the brands they support, Talk Trash provides businesses with the necessary resources to showcase their contributions to environmental protection in an authentic and data-backed manner.
The Growing Demand for Sustainable Packaging
Consumer behavior has shifted dramatically over the past decade, with sustainability becoming a primary concern. Studies show that more than two-thirds of global consumers prefer brands committed to sustainability, and this trend is only expected to grow. Governments worldwide are also introducing stricter regulations on plastic use, making it essential for businesses to adapt.
With these rising demands, AE Global’s partnership with rePurpose Global represents a scalable and replicable model for companies that want to reduce their environmental footprint while maintaining operational efficiency. AE Global’s vertically integrated supply chain ensures that eco-conscious packaging solutions remain cost-effective, customizable, and accessible across various industries, including food and beverage, cosmetics, pharmaceuticals, and e-commerce.
A Call to Action for Businesses
The AE Global and rePurpose Global partnership is more than just a business collaboration—it is a call to action for companies across industries to rethink their approach to packaging. By leveraging cost savings to fund environmental initiatives, businesses can achieve financial efficiency while actively contributing to the fight against plastic waste.
This initiative proves that sustainability and profitability are not mutually exclusive; instead, they can work hand in hand to create a cleaner and more responsible global supply chain. As AE Global continues to push the boundaries of what is possible in sustainable packaging, other businesses are encouraged to join the movement and make a lasting impact.
With sustainability efforts gaining momentum worldwide, AE Global and rePurpose Global are setting a new standard for responsible business practices. The success of their partnership will likely inspire more companies to take meaningful action toward reducing their plastic footprint. Through innovation, collaboration, and a commitment to environmental stewardship, they are demonstrating that businesses can be a powerful force for positive change.
As more brands embrace the shift toward sustainable packaging, initiatives like this will play a crucial role in building a cleaner, healthier planet for future generations.
