Acumatica Expands Motorsport Partnership with Championship-Winning Venture Engineering
Acumatica, a leading provider of cloud-based business management solutions, has officially announced a strategic motorsport partnership with Venture Innovations, the racing division of Venture Engineering. Based in Oxfordshire, England, Venture Engineering is a premier engineering and motorsport company with a strong presence in high-performance racing. This partnership builds upon an 18-month collaboration in which Venture Engineering successfully implemented Acumatica Manufacturing Edition across its engineering and racing operations.
As part of this partnership, Acumatica will serve as the primary sponsor of Venture Engineering’s Mercedes-AMG GT4 car throughout the 2025 Michelin 24H European Series. This sponsorship follows the team’s impressive GT4 class victory at the 24H Barcelona during the 2024 season, marking a significant milestone in their competitive journey. The Michelin 24H European Series is recognized for its grueling endurance events, including 24-hour and 12-hour races held at legendary circuits such as Spa-Francorchamps in Belgium, Paul Ricard in southern France, and the Circuit de Barcelona-Catalunya in Spain.
A Fusion of Precision, Innovation, and Speed
“Racing and cloud ERP systems may seem like vastly different worlds, but they share a common foundation—precision, innovation, and split-second decision-making,” said John Case, CEO of Acumatica. “Sponsoring Venture Engineering as they compete for the 2025 title feels like a natural fit. When our customers win on the racetrack, using the same data-driven principles that power our ERP software, we don’t just cheer from the sidelines—we become part of the journey.”
Venture Engineering has carved a reputation for delivering cutting-edge engineering solutions across various racing series, leveraging its rich heritage in Sportscar and GT Racing. By integrating Acumatica’s ERP solution into its operations, the team has optimized resource management, streamlined workflows, and scaled its business to handle multiple projects with increased efficiency. This collaborative relationship has provided valuable insights into how cloud-based business management solutions can be tailored for highly specialized industries such as motorsport and engineering.
“Our partnership with Acumatica has completely transformed the way we manage our operations,” said Andrew Williamson, Commercial Director at Venture Engineering. “From tracking inventory to managing financials and optimizing workflows, Acumatica has allowed us to operate at peak efficiency. Bringing this relationship to the racetrack is an exciting new chapter, showcasing not just our racing abilities but also how flexible ERP solutions can revolutionize high-performance engineering businesses.”
The Road Ahead: 2025 Michelin 24H European Series Calendar
Acumatica’s sponsorship will cover the entire Michelin 24H European Series calendar, which includes the following high-profile endurance races:
- Round 1: 12H Mugello – March 21-23, 2025
- Round 2: 12H Spa-Francorchamps – April 18-20, 2025
- Round 3: 12H Misano – May 23-24, 2025
- Round 4: 12H Paul Ricard – July 4-5, 2025
- Round 5: 24H Barcelona – September 26-28, 2025
Each of these endurance races presents unique challenges, demanding a combination of speed, durability, and strategic decision-making. Teams must carefully manage tire wear, fuel consumption, driver changes, and real-time race data to maintain peak performance across the extended race durations. Acumatica’s robust ERP solutions provide businesses—including Venture Engineering—the tools to analyze performance metrics, track key operational indicators, and make data-driven decisions under high-pressure conditions.
Acumatica’s Growing Investment in High-Performance Sponsorships
The partnership with Venture Engineering is the latest addition to Acumatica’s growing portfolio of professional sponsorships, underscoring the company’s commitment to supporting top-tier athletes and organizations that exemplify excellence, perseverance, and innovation. Motorsport, with its rigorous demands and relentless pursuit of optimization, aligns closely with Acumatica’s core values of efficiency, precision, and continuous improvement.
“The endurance required in motorsport, particularly in series like the Michelin 24H, reflects the same principles that drive our software solutions,” Case continued. “Reliability, strategic adaptability, and sustained performance under intense conditions are qualities that both racing teams and businesses must embrace to achieve success. Through these partnerships, we demonstrate how Acumatica Cloud ERP empowers organizations to transform data into actionable insights, remain agile in evolving environments, and sustain peak performance even under severe pressure.”
Acumatica has long been dedicated to fostering innovation across industries, and its involvement in motorsport presents a unique opportunity to showcase how advanced cloud technology can support elite-level competition. Motorsport teams require seamless integration of logistical, operational, and financial systems to maintain efficiency and competitiveness—just as businesses in manufacturing, distribution, retail, and construction rely on Acumatica’s solutions to optimize their performance.
Driving Competitive Advantage Through Data-Driven Performance
For Venture Engineering, the adoption of Acumatica’s Manufacturing Edition has streamlined operations beyond the racetrack. With a unified cloud-based system, the team has improved project visibility, enhanced collaboration, and reduced inefficiencies across departments. These improvements directly translate to better resource management, faster decision-making, and an overall competitive advantage both in business and on the track.
“The level of precision required in racing is no different from what’s needed in managing a high-performance engineering company,” Williamson added. “With Acumatica’s real-time analytics and seamless data accessibility, we can make informed decisions that enhance our race strategies, optimize vehicle performance, and maintain operational excellence across all aspects of our business.”
As the 2025 Michelin 24H European Series approaches, Venture Engineering is preparing to take on some of the most challenging endurance races in the world. With Acumatica’s continued support, the team is poised to leverage technology to push the limits of performance and strive for new milestones in the GT4 category.
Acumatica’s role in the motorsport landscape extends beyond sponsorship; it is a testament to the power of cloud-driven transformation. By supporting Venture Engineering, Acumatica is not only promoting excellence on the track but also reinforcing its mission to drive innovation and efficiency in industries that demand peak performance.
For businesses looking to learn more about how Acumatica’s cloud ERP solutions can empower growth, enhance decision-making, and optimize operations, visit Acumatica.com/success-stories or schedule a personalized demo today.
