FLOR® Unveils Terra Nova, a Carbon Negative Area Rug Style That Stores More Carbon Than It Releases, Furthering Its Commitment to Sustainability
FLOR®, a high-end area rug brand renowned for its premium designs, has introduced its latest sustainable offering: Terra Nova, a carbon negative area rug that stores more carbon than is emitted during its production. This innovative addition reinforces FLOR’s mission to be a carbon negative company by 2040, and further solidifies the brand’s commitment to sustainability without compromising on design or performance. By rethinking materials and product life cycles, FLOR is transforming carbon into a climate solution rather than a challenge, offering environmentally conscious consumers a stylish and sustainable flooring option.
FLOR’s journey toward sustainability began in 2003 when the company first set out to redefine the flooring industry. Since then, FLOR has been dedicated to creating high-quality products that meet the demands of modern design while minimizing their environmental impact. The launch of Terra Nova marks another significant milestone for the brand, as it adds to FLOR’s already impressive portfolio of carbon negative area rugs, which first debuted in 2022. By storing carbon in the rugs instead of releasing it, FLOR is actively working to mitigate the impact of climate change, one product at a time.
Sustainability at the Core of FLOR’s Brand Identity
James Pope, General Manager of FLOR, emphasizes that sustainability is integral to the company’s DNA. “Sustainability is a part of everything we do, because we believe that great design shouldn’t come at the expense of the Earth,” says Pope. “When customers purchase our carbon negative area rugs, they are helping shape a more sustainable world. That’s why we design products that result in less carbon in the air, and more stored in our products. It’s the future of flooring, and we’re already making it happen.”
For FLOR, sustainability isn’t just about reducing the carbon footprint of its products; it’s about offering consumers a tangible way to contribute to a healthier planet. Each purchase of a carbon negative rug helps store more carbon than the production of the rug releases, making it a step toward a more sustainable future. FLOR is not only striving to make its products more eco-friendly but is also inspiring other companies to follow suit by leading by example.
A Contemporary and Sustainable Design
The Terra Nova rug is a contemporary take on traditional handwoven textiles, bringing a modern twist to a time-honored craft. With two color options – Dune and Topaz – Terra Nova offers versatility and style, making it an ideal choice for both residential and commercial spaces. The rug’s design features the same high-performance benefits that FLOR is known for, ensuring that it can withstand the demands of high-traffic areas while maintaining its aesthetic appeal.
Kelly Simcox, Head of Global Design at Interface, FLOR’s parent company, shares her insights into the design process behind Terra Nova. “At FLOR, we’re always keeping an eye out for interior trends that will translate to our rugs, ensuring we have design options suited to everyone’s style,” says Simcox. “When launching our carbon negative collection in 2022, we knew we were going to expand with more on-trend designs, and Terra Nova is proof. For this style, we looked to the popular handcrafted trend making its way into residential and commercial interiors. The result is a beautiful, versatile, and sustainable area rug made for any space.”
The Terra Nova rug blends timeless craftsmanship with modern sensibilities, allowing it to fit seamlessly into a wide range of interior design schemes. Whether placed in a cozy living room, a bustling office space, or an upscale hotel lobby, Terra Nova adds a touch of elegance while also helping to protect the planet.
Smart Design, Less Impact
FLOR’s sustainability strategy is built on three core principles: avoid, reduce, and store more carbon than is released. This approach not only drives the company’s product development but also helps to guide its overall environmental impact. From its inception, FLOR has worked to minimize the carbon footprint of its products by optimizing manufacturing processes, sourcing materials responsibly, and ensuring that its designs are not just beautiful but also functional and sustainable.
The launch of FLOR’s carbon negative area rug portfolio in 2022 marked a significant achievement in the company’s sustainability journey. These rugs are designed to store more carbon than is emitted during their production, creating a positive impact on the environment. To date, FLOR has sold over 39,000 carbon negative carpet tiles, which have collectively helped avoid carbon emissions equivalent to not charging 710,271 smartphones or saving nine acres of forest from deforestation.
Terra Nova, along with the rest of FLOR’s carbon negative collection, is now available for purchase through the company’s website, offering consumers the opportunity to make a meaningful contribution to the fight against climate change while enhancing their interior spaces.
An Ongoing Commitment to Sustainability
As part of its broader environmental strategy, FLOR aims to achieve carbon neutrality by 2040. This ambitious goal is backed by the company’s ongoing commitment to product innovation and environmental responsibility. By investing in sustainable design, materials, and production processes, FLOR is ensuring that its products are part of the solution to the climate crisis rather than contributing to the problem.
The introduction of Terra Nova is a testament to FLOR’s dedication to this goal. The rug exemplifies how sustainability and great design can go hand in hand. With its carbon negative properties, Terra Nova not only enhances the aesthetic appeal of a space but also helps to mitigate the effects of climate change by storing more carbon than is released in its production. This innovative approach is setting a new standard for the flooring industry, proving that sustainability doesn’t have to come at the cost of style or performance.
FLOR’s Impact on the Flooring Industry
Since its founding, FLOR has been at the forefront of sustainability in the flooring industry. Its modular carpet tiles and rugs have redefined the way consumers think about design and environmental responsibility. FLOR’s commitment to reducing its carbon footprint and creating products that support a circular economy has made it a leader in the sustainable design movement.
By launching Terra Nova and its other carbon negative rugs, FLOR is continuing to push the boundaries of what is possible in sustainable design. The company is not just offering products that look good but is also offering solutions that help address some of the most pressing environmental challenges of our time. FLOR’s success in integrating sustainability into its product line serves as a powerful example of how businesses can contribute to a more sustainable future while meeting the demands of modern consumers.
Why Carbon Negative Rugs Matter
The concept of carbon negative products is gaining momentum as consumers and businesses alike become more aware of the impact of climate change. Carbon negative products are those that store more carbon during their production and lifecycle than is emitted. This approach goes beyond just reducing emissions; it actively helps to offset the carbon that has already been released into the atmosphere. For companies like FLOR, offering carbon negative products is a crucial step in the fight against climate change.
By purchasing carbon negative area rugs like Terra Nova, consumers are not only investing in high-quality, stylish home decor but are also contributing to a global effort to combat climate change. This shift in consumer behavior is encouraging more companies to prioritize sustainability in their product offerings, which is essential for making lasting change.
FLOR’s Vision for the Future
Looking ahead, FLOR is committed to continuing its journey toward sustainability and carbon neutrality. The company’s roadmap includes further innovations in product design, material sourcing, and manufacturing processes, all aimed at reducing environmental impact and promoting sustainability. FLOR’s goal of becoming carbon negative by 2040 is an ambitious one, but with products like Terra Nova, the company is already taking significant steps in the right direction.
FLOR’s commitment to sustainability is not just about the products it creates but also about inspiring a broader cultural shift toward environmentally responsible living. Through its innovative designs and commitment to reducing its carbon footprint, FLOR is helping to shape a more sustainable future for all.
FLOR’s introduction of Terra Nova is more than just the launch of a new rug; it is a significant step in the brand’s ongoing commitment to sustainability and environmental responsibility. By creating a carbon negative product that stores more carbon than is released during its production, FLOR is setting a new standard for sustainable design in the flooring industry. Terra Nova, along with the rest of carbon negative collection, is a testament to the company’s dedication to making the world a better place through great design and innovative solutions. As continues to expand its carbon negative product portfolio, it is clear that sustainability is at the heart of everything the company does.
