Companies Can Shape the Future at Blue Yonder ICON, the Top Supply Chain Conference
As global supply chains continue to face disruptions and uncertainty, businesses must remain agile, eliminating delays, and seamlessly connecting digital and physical operations. The need for speed, efficiency, and resilience has never been more critical. That’s why Blue Yonder, a global leader in digital supply chain transformation, is inviting supply chain leaders from across manufacturing, logistics, and retail industries to attend ICON 2025.
the premier conference for those shaping the future of supply chain management. The event will take place in Nashville, Tennessee, from May 4-7, 2025, offering attendees a chance to discover how Blue Yonder’s AI-powered solutions are driving the fastest, smartest, and most resilient supply chains in the world.
With this year’s theme, “Bring on Tomorrow,” ICON 2025 promises to be an immersive experience, featuring more than 125 educational sessions. Among these, over 60 will be led by customers and partners who will share their successes, challenges, and lessons learned in leveraging Blue Yonder’s transformative solutions.
The conference will explore cutting-edge developments in artificial intelligence (AI), automation, and data analytics to help businesses stay ahead of change in a rapidly evolving marketplace. Sponsors of the event include major players such as Microsoft, at the Titanium level, and Accenture and Panasonic Connect at the Diamond level.
Keynote and Executive Highlights
Blue Yonder’s CEO, Duncan Angove, will take the stage alongside company leaders to share the latest advancements in Blue Yonder’s AI-driven supply chain solutions, as well as explore how businesses can use these innovations to meet the demands of today’s fast-paced environment. The company’s executive team will also discuss their newest product features, which integrate emerging technologies like agentic AI to enhance supply chain performance.
In the opening general session, Scott Guthrie, executive vice president of Microsoft’s Cloud and AI Group, will speak on the significance of resilient and secure cloud infrastructure. Guthrie will highlight Microsoft’s most recent advancements in AI, cybersecurity, and cloud solutions, all of which are central to powering the supply chains of tomorrow.
Closing out the conference will be award-winning actress Nicole Kidman, who will deliver a keynote speech. With a career spanning decades and including an Academy Award, multiple Golden Globes, and an Emmy Award, Kidman will share her insights on what it takes to lead and innovate in highly competitive environments. Drawing from her personal experiences in the entertainment industry, she will emphasize the importance of leadership, perseverance, and ongoing transformation.
For an exclusive group of executives, the ICON Executive Exchange, presented by Microsoft, offers a tailored program designed to foster networking and sharing of best practices on topics like supply chain sustainability, resilience, and reinvention. This year’s Executive Exchange will feature a keynote address by retired U.S. Army Gen. Gustave F. Perna, who oversaw the U.S. government’s logistics operations during Operation Warp Speed, including the distribution of the COVID-19 vaccine.
Gen. Perna will discuss how supply chain leaders can innovate and lead through disruption, providing valuable lessons on adapting to and overcoming supply chain challenges. Additionally, Kathleen Mitford, corporate vice president of Global Industry Marketing at Microsoft, will highlight the role of AI in driving supply chain efficiencies and helping businesses thrive in an increasingly digital world.
Customer Speakers
A highlight of ICON 2025 will be a mainstage discussion featuring Blue Yonder’s CEO, Duncan Angove, and Nizar Trigui, the chief technology officer at GXO Logistics. Together, they will delve into the power of an AI-driven, end-to-end supply chain, exploring how organizations can leverage these technologies to drive speed, resiliency, and value across their supply chain operations.
Several leading customers will also join a panel discussion on the transformative potential of AI and technology in reshaping the supply chain. The panel will include Dr. Bastian Schäffer, global head of Operational IT Products & Solutions at DHL Supply Chain; Spencer Petersen, senior director of Digital Supply Chain Solutions at Micron Technology; and Raghu Narasimhan, strategy director at PepsiCo. These thought leaders will share their experiences in implementing AI and digital solutions, offering valuable insights into the future of supply chain management.
Other prominent Blue Yonder customers will be presenting breakout sessions throughout the event. Among the many organizations participating are Amazon Web Services, ams OSRAM, APL Logistics, Arcadia Cold, Bayer Crop Science, BJ’s Wholesale Club, Border States, Brambles, and many others, including leading companies from industries such as healthcare, manufacturing, logistics, and consumer goods.
Innovation Experience
One of the standout features of ICON 2025 is the Innovation Experience, where attendees will have the opportunity to explore the latest advancements in Blue Yonder’s AI-driven supply chain solutions. The Innovation Experience will showcase more than 25 interactive kiosk demonstrations, giving attendees a preview of Blue Yonder’s updated SaaS portfolio. From advanced retail and manufacturing planning solutions like Demand & Supply Planning to groundbreaking innovations in warehouse management and supply chain orchestration, the Innovation Experience will offer a hands-on look at the technology transforming the industry.
In addition, more than 30 ecosystem partners will be on hand to demonstrate how their technologies integrate with and enhance Blue Yonder’s solutions. Attendees will also be able to participate in various theater sessions that provide deeper insights into Blue Yonder’s user experience enhancements and the services offered by its partners.
Additional Event Highlights
The 2025 edition of ICON will feature a “Women in Tech” session, sponsored by Accenture and Microsoft. This session will focus on the power of women in the tech and supply chain sectors. With women representing a growing portion of the STEM workforce, the session will explore the importance of gender diversity and how to foster greater inclusion within the tech workforce. Panelists will include Accenture supply chain leaders, Lindsay Berg, general manager of Product Marketing at Microsoft, and Becky Kilduff, vice president of Advanced Logistics Solutions at GXO Logistics.
During the event, Blue Yonder will announce the winners of the ICONic Customer Awards, which recognize customers who have demonstrated outstanding innovation, operational excellence, and impact in their use of Blue Yonder’s solutions. The awards highlight companies that are pushing the boundaries of what’s possible in supply chain management.
For customers eager to learn more about Blue Yonder’s latest product roadmaps, the event will feature over 30 user group meetings. These sessions provide an opportunity for customers to network with peers, share best practices, and gain deeper insights into upcoming product developments.
The conference will also include live entertainment, with attendees enjoying a performance by Brothers Osborne, an award-winning American country music duo. Known for their multiple Academy of Country Music Awards, Country Music Association Awards, and Grammy® Award, the duo will bring their signature energy and country hits to Music City.
Additional Resources
Registration for Blue Yonder ICON 2025 is now open. The event will take place in Nashville, Tennessee, from May 4-7, 2025, and offers supply chain professionals an unparalleled opportunity to explore the future of the industry. For more information or to register, visit Blue Yonder ICON 2025.
About Blue Yonder
Blue Yonder is a global leader in digital supply chain transformation. Trusted by retailers, manufacturers, and logistics service providers worldwide, Blue Yonder optimizes and accelerates supply chains from planning through fulfillment, delivery, and returns. Blue Yonder’s AI-driven supply chain platform.
coupled with its multi-enterprise, multi-tier network, enables businesses to forecast demand more accurately and dynamically manage capacity, inventory, and transportation. By embracing digital solutions, Blue Yonder helps businesses navigate the complexities and volatility of modern supply chains, ensuring resilience, sustainability, and profitability.
“Blue Yonder” is a trademark or registered trademark of Blue Yonder Group, Inc. Any trade, product, or service name referenced in this document using the name “Blue Yonder” is a trademark and/or property of Blue Yonder Group, Inc. All other company and product names may be trademarks, registered trademarks, or service marks of the companies with which they are associated.
